All posts in Alternative advertising

A Halloween Serving of OOH Advertising

by DOmedia on October 30, 2012 in Advertising, Alternative advertising, DOOH, Out-of-home advertising with No comments

Trick or treat?!

Like most people in the fall, our users often get a sweet tooth around the Halloween holiday… Some have a sweet tooth for out-of-home (OOH) media in the advertising industry.

Give into your cravings while you check out a healthy alternative to Halloween candy on DOmedia. Composed of 700+ media sellers, DOmedia has the largest database of media sellers in the OOH industry.

Want to take a bite of the OOH advertising industry in your next media buy? See the “nutritional facts” of OOH media categories you may choose from in your next search on DOmedia.

Begin Your Search Today »

Monster Projections Taking Over Hotel

by DOmedia on April 13, 2011 in Alternative advertising, DOOH, Out-of-home advertising with No comments

We took this video of Monster Media’s projection capabilities at the OAAA / TAB 2011 National Convention in Fontainebleau Miami Beach on the night of April 11, 2011.

Credit goes to Monster Media (www.monstermedia.net) for this amazing display of out-of-home advertising!

ECOtality’s EV Project: Clean Energy Tech & Digital Ad Networks

by DOmedia on October 14, 2010 in Alternative advertising, Digital signage, Out-of-home advertising, Technology, Trends with No comments

With a history in electric transportation that dates back to 1989, ECOtality North America has worked on every Electric Vehicle(EV) initiative in North America since the 1990’s. Under the guidance of ECOtality, the EV Project will install the largest EV infrastructure to date. The EV Project is scheduled to deploy 15,000 chargers and 8,300 EV’s in 2011. All chargers will have an individual digital display that will inform consumers of their charge event status and deliver advertising.

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Big Brands Bring Campaigns Out-of-Home this Fall

by DOmedia on September 29, 2010 in Advertising, Alternative advertising, Branding campaigns, Digital signage, Events, Guerrilla Marketing, Out-of-home advertising, Street furniture, Trends with No comments

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This season, the leaves are changing, the air is getting crisper, and the big brands are taking it outside… Outside of the home, that is.

When deciding how to build excitement and promote tune-in for the new fall schedule, Fox chose to move away from the TV commercials to focus on OOH, taking advantage of traditional formats along with digital billboards and networks. The driving factor behind the new move to digital? — the ability to show full-length pilots for some of this season’s lineup, such as “Raising Hope” and “Lone Star”. Full pilots ran on three major airlines, the Hotel Networks and Princess Cruises, and street-level video networks at subway stations.

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Next up: Budweiser. The king of beers (whose recent sales would suggest he’s been overthrown) needed to find a way to cozy up to young under-30 beer drinkers. The solution? In-bar promotions. The bait? Free beer! The campaign started earlier this week, encouraging under-30’s to “Grab some Buds,” and reaches it’s high point tonight as the brand hosts the “Budweiser National Happy Hour.”

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So what does a company do when they want to reach active 20 and 30-something’s who don’t spend their time watching TV and surfing the net? They go to them! Just ask Mitsubishi, who recently found a new way to reach the M-Generation, their target demographic whose lifestyles closely tie in with some of the vehicles’ “personalities”. The brand decided to take it on the road, showing up at races, trail heads for mountain biking, dog parks and more, asking people along the way–“What Are You Into?”

MINI Does It Again with New DOOH Campaign

by DOmedia on September 16, 2010 in Advertising, Alternative advertising, Billboards, Digital signage, Out-of-home advertising, Street furniture, Technology with No comments

worldrecordMINI MINI’s utilization of out-of-home advertising opportunities never cease to amaze (and entertain) me. To say each is more creative than the last would be a lie–not because the quality goes down, but because each individual execution is so unique, it’s like comparing apples to oranges. Over the past few years, MINI has managed to take one of the oldest forms of advertising–billboards–and transform it into an event, capturing attention nationwide. But recently, they’ve added a new element to their approach: digital out-of-home.

MINI-Countryman1-224x300 For the launch of the new 4-door MINI Countryman, the company took more of an interactive approach, actually getting consumers involved in the advertisement. Over the summer, replicas of the new car made special appearances in shopping centers, stations and streets around the UK. The challenge: how many people can you fit in a MINI? And although the cars looked packed to the brim with crammed-in people gasping for air, they were, in fact, empty.

So how did they do it? Using video cameras inside the MINIs, passersby could take the challenge, packing as many people as possible into the car while recording the whole scene. Then, the footage was projected onto the inside of the MINI, as if the challengers were still inside. Participants could then share the video with friends via Facebook.

Remember some of MINI’s other executions the past few years, some of which landed them in the 2010 OBIE Awards Hall of Fame and as finalists for AdWeek’s Best Out-of-Home Ad of the Decade?

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