I ran across a really interesting article today in The Capital Times, a Madison, WI publication, profiling the city’s partnership with Adams Outdoor Advertising to promote full-wraps of up to 15 of its metro buses. While bus wraps aren’t exactly “news” in and of themselves, the arguments against them really caught my attention.
I ran across this promotion recently which really captured my attention. Apparently Piaggio Group USA (importers of the iconic scooters you see zipping around town) partnered with select Edison ParkFast garages in the Big Apple to offer free parking to riders of these little eco-sound vehicles for a limited time (you didn’t think “free” was going to last forever, did you?). They took 2 standard size parking spots and converted them into 12 branded scooter-size slots. The creative execution backs the company’s initiative to encourage city officials to expand the amount of scooter-dedicated parking. Of course, the visible branding doesn’t hurt either.
When I think of insurance, I typically don’t think of creativity or innovation, however, this recent wallscape installation for Nationwide got me to stop my scooter and take a second look. Its part of their “Life comes at you fast” campaign.
I tried to capture the series but the surroundings made it difficult. Three separate panels. Paint spilled down the middle panel, on the wall, and onto the parking lot and three cars. Awesome.
Nice job Nationwide/Orange Barrel Media.
A few months ago I snapped this pic of the Goodyear blimp from my backyard while playing while playing with Mickey (my dog). The blimp is actually in town quite a bit during the fall for Buckeye football. This shot was from the weekend the blimp was in town for the first round NCAA tourneys. Haven’t really thought about it much but while in LA over the memorial day weekend, I saw so much outdoor advertising and it got me thinking… who was the “originial non-traditional”? Got me thinking… gotta be Goodyear.
So I decided to google the airship and here’s the deal… since 1925 Goodyear has used over 300 airships to get their brand in front of audiences around the world. Superbowls, Olymics, Indianapolis 500, World Series… every single outdoor event (and then some others)… just look in the air and there’s the blimp.
Countless other advertisers have tried to replicate the success of the blimp but it’s still the Goodyear blimp that people young and old point to when it flies over stadiums and major events around the country.
Nice job Goodyear.
