The past two months have been a whirlwind here at DOmedia central. New people. New office space. New clients. And one big media launch. Hitting the highlights, here’s what’s been going on in our corner of the world…
New DOmedia President – Jeff R. Lamb
Jeff joined the DOteam as head captain back in June. He has a comprehensive technical background combined with ad agency experience, most recently playing the Chief Technical Officer position for Cincinnati-based Northlich. In addition to being able to talk all of the geek-speak, he is also a strong leader. To be honest, keeping all of us on the same page when everyone is moving at 100 miles an hour isn’t always easy. Needless to say, we’re glad he’s here.
New Office Space > 274 Marconi Blvd. Suite 400
We also moved from our comfy garage/office location on Price Avenue to much larger digs in the Arena District. The extra space means we can continue adding much-needed associates without having to share desk space anymore! The new office area still has a very cool vibe, while giving everyone the tools we need to support the rapid growth DOmedia has been experiencing. Check out more pictures of the space, the folks here at DO and our company bicycles on our Flickr page.
New Space = New People
Now that we have more desks, computers, chairs and the like, we’ve been adding to our staff. Clint Lucas has come on board to manage business development with advertisers and agencies. Matt Warholic left the intern ranks following his graduation from Ohio State University; he is now heading up our account support efforts. Bud Budrejko joined our motley crew as lead web application developer…he pretty much does all the technical stuff the rest of us don’t understand. And most recently, Aaron Szabo jumped at the chance to do all of our interactive design work.
Official Media Launch
Last, but certainly not least, DOmedia officially launched to the media today, issuing this press release this morning. Following months of work to build our database of media listings and improving the user interface, we are finally ready to throw back the curtains and welcome the world to our doorstep. Our timing couldn’t have been better, posting our news just one day after VSS issued their Communications Industry Forecast 2008-2012 which predicts increased spending on alternative media:
Brands are expected to continue shifting budgets from traditional to alternative advertising and marketing vehicles in 2008 and 2009. Spending on alternative media will climb 21 percent to $81.67 billion in 2008, and account for 17.7 percent of total advertising and marketing spending, up from 6.9 percent in 2002.
Obviously we have always believed this industry is poised for substantial growth and all of the numbers to date have certainly supported this prediction, but further confirmation is always nice. Our goal is to make sure we support this growth and continue to ease the pain points for everyone sourcing, buying, selling, executing and measuring an increased number of alternative media campaigns.
Given that all of this has happened in just the past 8 weeks, imagine what the next 8 will bring. Here’s to the future…
Our recent public launch piqued the interest of our own local Columbus Dispatch. Reporter Braden Lammers put together a great story that not only features DOmedia and tells our story, but also highlights the growing OOH/alternative media industry.
