All posts in Events

OOH Innovation at 2013 Ignite OAAA/TAB Conference

by DOmedia on May 31, 2013 in Advertising, Alternative advertising, DOmedia, Events, Out-of-home advertising with No comments

Last week, like many of you, I attended the 2013 Ignite OAAA/TAB Conference in Los Angeles. I probably saw some of you at the tradeshow, workshops, general sessions or receptions. The conference was very well attended, in fact one of the best attended in recent years, and there was a buzz of excitement and enthusiasm about the direction the OOH advertising industry is moving.

The presenters and panels shared and discussed some great information, and whether you buy or sell digital, alternative, or traditional OOH media, there was relevant information for everyone. One main theme that seemed to keep appearing was Innovation. Continue reading →

Reflections from OnMedia NYC 2013

by DOmedia on April 10, 2013 in DOmedia, Events, News, People, Sponsorships with No comments

DOmedia was honored as an OnMedia top 100 private tech company.
The seventh annual OnMedia conference was held in New York City March 17^th and 18^th and was a celebration of the innovative people, companies, and ideas that are connecting and empowering the world.

The field was full of household names ‘€“ Twitter, Pinterest, Square, Uber and Tumblr ‘€“ and was dominated by tech companies with coastal headquarters and superstar financiers. All of the ‘€œbuzzy’€ industry segments were present and accounted for. Digital media, cloud, big data, real time bidding, and community platforms… BINGO!

Tony Perkins, CEO AlwaysOn

This year’s overall ‘€œwinner’€ was AppNexus ‘€“ the world’s leading cloud-based real-time-bidding exchange for digital online. AlwaysOn’s Tony Perkins conducted a fireside chat with AppNexus CEO Brian O’Kelley. They discussed the genesis of the company, how Brian raised his first dollar from Marc Andreesson and Ben Horowitz (before they were ‘€œAndreesson Horowitz’€), their early pivots, and the challenge of scaling a business while raising a family. The story was a remarkably familiar one. Brian had a great idea, a supremely tailored skill-set to execute on that idea, and was able to plug into an ecosystem and ‘€œride the wave’€.

DOmedia was the exception to the rule in this year’s OnMedia 100. We are headquartered in ‘€œSili-corn-Valley’€, operate a business in a decidedly non-sexy industry (Out-of-Home), and build technology tools that empower media planners, buyers, and sellers, rather than replace them with algorithms. When it comes to buzzword BINGO, we are holding an empty card.

So how did we even make this year’s list? The answer is simple. The answer is YOU.

Our growth, our dynamism, and our success is driven by you ‘€“ our partners and our customers. Whether you work at a the worlds largest agency, or the worlds smallest media company, we believe at our core that you planners, buyers, and sellers in the Out-of-Home industry (and those in digital, mobile, social, et al) are the most valuable assets that your company has. We are not discounting the value of big data. We believe in analytics and we believe in the efficiencies that programmatic tools can bring to media buying. But we also recognize the value of experience. We recognize the value of the expert. That is why we build the tools we do. That is why we work every day to empower you ‘€“ make you faster, smarter, and more efficient.

We are honored to be recognized by AlwaysOn, but more importantly, we are honored to work with all of you.

DOmedia Selected by AlwaysOn as an OnMedia Top 100 Winner

by DOmedia on March 11, 2013 in Events, Press with No comments

Recognized for creating new opportunities in marketing, branding, advertising, and publishing.

Columbus, Ohio, March 11th, 2013 ‘€“ DOmedia, the most comprehensive database and toolset for advertising media, announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. DOmedia was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

DOmedia and the OnMedia Top 100 Companies will be honored at AlwaysOn’s OnMedia NYC event on March 18^th, 2013, at Convene (formerly Sentry Centers) in New York City.

This two-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.

‘€œThis year’s OnMedia 100 is looking beyond dominating the advertising and public relations sectors. These disruptors are taking on e-commerce with a bright, new outlook. With the massive adoption of smartphone and tablet technology, the world of retail and commerce is embracing new ways to connect consumers with the products they desire. Micro payments, social commerce, and tap-and-pay are just some of the new payment paradigms that are ripping apart the established norm, both in stores and on the Web’€”and the OnMedia 100 companies are leading the charge.’€ says Tony Perkins, founder and editor of AlwaysOn. ‘€œThis year’s OnMedia 100 winners are opening up new sources of commerce, especially in the fashion industry, bringing new ways for designers and retailers to connect with their target audiences. Back-end data evolution further helps to put the best products into the hands of the people trying to discover them. With the number of innovative ideas on the horizon, the digital media marketplace is poised to experience even more growth and positive disruption during the next year.’€

The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2013 list.

A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website at:

http://www.aonetwork.com/AOStory/Announcing-2013-OnMedia-100-Top-Private-Companies

About DOmedia

DOmedia’s RFP application help users do media better. Become faster ‘€“ save time and cost through the media buying process; smarter ‘€“ manage data and analytics to gain a historical knowledge; and better ‘€“ grow revenues and profits for your business. Through our online marketplace, media providers create enhanced media profiles for their properties. In turn, advertisers & agencies can use our extensive & comprehensive database of media properties to find new ideas, plan & even build the perfect out-of-home campaign.

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, IMPACT Venture Summit Mid-Atlantic, Venture Summit East, OnDemand, Venture Summit Silicon Valley, OnMobile, AlwaysOn Australia, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.

Collecting Intel

by DOmedia on March 19, 2012 in Digital signage, DOOH, Events, News, Technology with No comments

It would be difficult for any large company, let alone a $54 billion tech company, to enter the digital signage space without making a splash.

There’s no doubt that Intel has its eye on the Digital OOH prize. Whether they choose to operate as a ‘branded ingredient’ for hardware companies, or embed themselves elsewhere in the value-chain, one thing is certain.. Intel wants to play, they want to play with winners, and they want to grow their way into a dominant market position…

Continue reading →

Top 5 Tweets from #DSE2012

by DOmedia on March 16, 2012 in Digital signage, DOOH, Events, Press with No comments

The Digital Signage Twitterverse was abuzz at DSE 2012.

Although tweet-volume was down a bit from last year, the explosion of integrated screens on the show floor made for a rich social experience for attendees and exhibitors. It seemed like every booth had a live-stream. During one 5 minute span I was able to immortalize my twitter handle on a half-dozen unique displays.

Personal vanity aside (for a moment!).. this is a clear signal that network operators, software, and content-providers are recognizing and harnessing the power of social.