All posts in Out-of-home advertising

This week, the BillboardsIn blog took a look at a few reasons why outdoor advertising is a great marketing tool for lawyers. They discuss building your brand, finding your target market and much more!

Having your face and name on a giant billboard will create awareness for your firm or practice. People driving by your advertisement every day will begin to associate your firm with a familiar face. When they need a lawyer, your name and face will pop in their mind immediately!

This article was originally published on BillboardsIn.com. You can continue reading the full article here.

This Week, the BillboardsIn blog talks about mobile billboard trucks. They take a look at the different types of trucks and how to utilize customer interaction.

Mobility allows advertisers to strategically place their ads when and where it matters most. No other media format can offer the moveability of a custom route to consumers based on geography and demography.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.

This week, the BillboardsIn blog discusses the factors influencing the cost of billboards. They talk about how location, size and visibility affect billboard pricing.

The location of a billboard determines who sees the advertisement and how many people pass by. The price to rent a billboard in Times Square greatly differs from a billboard in rural Indiana.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.

This week, the BillboardsIn blog took a look at where billboards can and cannot be placed. They discuss zoning laws and the Highway Beautification Act.

Under the Highway Beautification Act, billboards need to be at least 660 feet from a major highway and must be at least 1500 feet from the next highway billboard and 500 feet from the nearest street billboard.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.

This week, the BillboardsIn blog answers the question “who prints billboards?” They discuss the materials needed along with the printing process.

Once the design for a billboard is finalized, it can be printed at full scale. Billboards can be printed using offset lithography. This method uses a metal printing plate which contains the image of the billboard. Templates for each ink type, cyan, magenta, yellow and black (CMYK) must be prepared.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.