All posts in Out-of-home advertising

Are you a real estate agent weighing your advertising options? While you have a lot to choose from, billboards and other out-of-home advertising formats — such as bus, train, taxi, and kiosk ads — are a smart investment for both fledgling and established agents. Let’s take a look at some of the ways billboard advertising can give you a new lease on your professional life.

Stay In Budget

Much like the housing market, billboard prices can vary depending on where you are. Generally speaking, it’s safe to assume that billboards are surprisingly affordable. They’re cheaper than television, magazine, and newspaper advertising. Outdoor ads deliver the best value—in terms of cost-per-thousand impressions—of any type of advertising, including digital.

Choose Your Target Audience

Since billboards are physical ads, one of the most obvious ways to reach the people you want is to put billboards in the actual neighborhoods you are selling in. However, thanks to new technological advancements in mobile and location data, many billboard locations are now able to provide detailed demographic statistics, such as age, gender, and even household income. This ensures that you are able to reach the exact audience that you want to.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.

This week, the BillboardsIn blog talks about transit ads. They discuss the different options and benefits of advertising on public transportation.

Transit advertising also reaches diverse crowds in populated areas like cities, university districts, shopping centers, and airports. Additionally, through repeated exposure, these ads can make a more significant impact on frequent flyers and regular transit riders.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.

Car and truck wraps are a form of advertising that utilizes the exterior of the vehicles as a way to reach consumers. They are not to be mistaken for mobile billboards which are a different form of vehicle-based advertising. Car wraps are advertisements that go onto personal or company-owned cars, while truck wraps are advertisements that go onto freight trucks.

Both forms present numerous benefits that make them an effective advertising method. For starters, car and truck wraps are displayed in a captive environment where consumers can’t “skip” the ad or change the channel or radio station. These wraps are even more impactful in slow traffic and at stoplights. Also, given their clear visibility and large mileage, these wraps generate thousands of impressions. This makes for a low CPM and gives you true value for your investment.

Now, we will take a closer look at car and truck wraps to see what they individually have to offer!

Car Wraps

Car wraps are advertisements displayed on cars from specialized companies or owned by individuals paid to have their cars wrapped in a company’s advertising. With wraps on individually-owned cars, you can select drivers whose driving styles fit your campaign’s needs. You can select drivers who typically drive in areas that are dense with your target audience. With wraps on company-owned cars, you can select one or multiple cars that will have customized routes. Also, with company-owned cars, you can choose to get an entire fleet to create an even greater impact.

In addition, car wraps offer different sizing options to help keep within your budget. Typically, car wraps have the following options: panel, partial, and full. Panel wraps include smaller-sized displays featured on either side of the car. Partial wraps use all the space on one side of the car. Lastly, full wraps cover the entire car in your advertisement.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.

The billboard industry has a rich history of how it evolved to the modern-day. Over the past several decades, the U.S. government created various acts to limit the number of billboards and create size, lighting, and spacing regulations. These aspects vary by state, so there are no federal billboard regulations.

The first regulations implemented by the U.S. government were within the Bonus Act of the 1958 Federal Highway Act. The Bonus Act was a voluntary program that incentivized controlling billboards within 660 feet of the Interstate Highway System. States that volunteered to the program would receive one-half of one percent of the Federal-aid highway construction costs for all controlled segments of Interstate highways. Billboards were controlled by the Bonus Act along the interstate highways for years until the passage of the Highway Beautification Act that led to other provisions.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.

Today, we’re going to be looking at phone kiosk advertising. Phone kiosk advertising includes all the displays you see attached to the exterior of payphone enclosures. There are options to use a classic poster style or digital backlit displays that brighten up the night. Sizing of displays also varies as you can choose to cover one side of the kiosk or wrap around the entirety of the kiosk.

There are numerous reasons why phone kiosks are an effective space to advertise on. For starters, phone kiosks are conveniently seen at eye-level making it easy for pedestrians and motorists to read your signage. Also, unlike TV or internet advertisements, viewers can’t simply change channels or skip ads to block out your message. Your message will be continuously displayed for people to absorb.

Another tremendous benefit to phone kiosk advertising is the ability to pick a strategic location for your ad. Phone kiosks are scattered around densely-populated areas with a lot of foot traffic. This gives plenty of opportunities to target demographically and geographically. With phone kiosk advertising, you can target by zip codes and neighborhoods to capture a specific audience. You can also target near populated venues or districts like college campuses, airports, and even point-of-sale locations to directly draw consumers to your product or service.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.