All posts in Out-of-home advertising

Billboards and College Advertising

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This week, the BillboardsIn blog is taking a closer look at how college advertising is so beneficial to colleges and universities. They breakdown how to best utilize billboards to target future students and drive website views.

Colleges and universities of every size see a significant gain in enrollment and increases in community awareness after implementing outdoor college advertising. We see just how beneficial college advertising is from Coastline Community College in Orange County, California. By implementing outdoor advertising around the city, they saw 8.9% growth from the same time last year.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.


What Do Billboards Advertise?

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This week, the BillboardsIn blog answered the question, “what do billboards advertise?” They discuss how any industry can benefit from outdoor advertising and highlight a few key industries that use billboards.

Billboards are used to promote businesses, brands, and products in every industry. In a time with emerging technologies and mobile smartphones, there are plenty of new ways to deliver targeted advertisements to consumers, but the one advertising format to stay on top of the advertising landscape is outdoor advertising.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.


Show off Your Assets – Embed a Map on Your Website

New York Transit Shelter Locations – XYZ Media

Show potential buyers what you’ve got, by embedding an interactive map of your media assets directly into your website.

These maps offer all the awesome functionality you already love from DOmedia including:

  • The same images and photosheets you’ve added for agencies using DOmedia
  • Impressions per cycle and audience demographic data
  • ZIP code shading and Google StreetView
  • Find and display nearby businesses or points-of-interest with Google Maps search


Billboards and Restaurant Advertising

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This week, the BillboardsIn blog is going over restaurant advertising! They talk about how billboards target hungry audiences on-the-go and promote the restaurant’s brand.

Drivers, more often than not, want a quick meal nearby. Adding directions can be beneficial for travelers and your business. According to the OAAA, 40% of OOH media viewers have noticed an ad that provided directions to a specific store, business or restaurant location.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.


Billboards and Marijuana Advertising

weedHub

This week, the BillboardsIn blog took a deeper look at billboards and marijuana advertising. They explain why marijuana and cannabis-related ads have found a home in out-of-home.

Google and Facebook do not allow cannabis-related ads on their sites. With all of these restrictions on advertising marijuana, OOH advertising is a great way to reach your consumers!

This article was originally published on BillboardsIn.com. You can continue reading the full article here.