Outdoor advertising is one of those industries that one could say never changes, or is constantly changing. On one hand, it is always the same. Local business is the biggest chunk of revenue for us. Static billboards are still just as impactful today as they ever were. They still break through the clutter by demanding the attention of a captive audience. The out of home medium is still one of the most cost effective ways to reach your target audience.
On the other hand, the industry has seemed to have changed quite a bit in the last few years. Some of the biggest industry transformations have been measurement, technology, and creative elements allowing for customer interaction. When looking ahead at what the industry has to look forward to in 2012, one thing is certain – there will be some trends to watch.
Many advertisers use Outdoor Advertising during the Holiday Season to reach busy shoppers at critical points during their shopping experience. To celebrate this Holiday Season, we collected several iconic outdoor holiday creative from past years. Many of you will recognize these campaigns, and perhaps they will bring back some fond memories. We gathered these images from the Outdoor Advertising Association of America and from the Duke University Archives. Enjoy!
