Recently, I presented to a group of advertising professionals. In my presentation, I incorporated some slides from the Outdoor Advertising Association of America’s agency presentation. After the presentation, one of the outdoor veterans in the room came up to me and said that he had been in the OOH industry so long that he was familiar with just about everything in the presentation. But, what really got him was the slide entitled ‘€œThe Value of Time.’€

A few years back, The Henley Center conducted a study on time. The study revealed that more than any other commodity (including money) time is the one resource we wish we had more of in our busy lives. We all find ways to spend time, invest time, waste time, but the one thing we cannot do is create more time. We even fall prey to the term ‘€œTime Management’€’€”pretending that time is manageable. In reality, we are only managing our activities inside of the time windows that we are given. We are stuck with our 24 hours of time’€”that’s it. The only thing we have control over is how we use our 24 hours. Reinforcing the findings–time is our most valuable commodity.

In the movie In Time (2011), instead of using a monetary currency, they use time. For instance, instead of paying $20,000 to buy a boat, it Continue reading →

DOmedia’s out-of-home advertising marketplace is the largest database of OOH vendors in the U.S. While many billboard companies are household names, there are hundreds of other innovative vendors that are pushing the industry forward. We highlight some of those vendors in our Media Vendor Spotlight series. Today, we focus on a leader in Digital Place-Based advertising: TouchTunes Interactive Networks. We asked Victor Germain, their Director of National Sales, to discuss the firm’s innovative approach to reaching customers.

TouchTunes was founded in 1998 and is lead by Sue Danaher, a pioneer in cable and out-of-home companies since 1990. CEO Ross Honey led Microsoft XBOX into prominence and is now moving TouchTunes to become a more data-driven organization. TouchTunes uses data and digital technology to improve the music experience in drinking & dining establishments by modernizing the way consumers select and share their favorite songs. As an OOH vendor, they help advertisers connect with young adults aged 21-34.

“We are experts on how to market to them,” says Garmain.

TouchTunes stands out from other vendors because of their commitment to “client first solutions” and their willingness to jump in and help marketers solve problems.
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[Ed. note: Don’t you want to reach these people?]

Two of the biggest opportunities for brand exposure on the political agenda this year are the Republican and Democratic National Conventions in August and September, respectively. This is a high stakes, high reward time for both politicians and brands to reach a powerful demographic.

Political advertising buys are focused on the measurables; Neilsen viewership reports, radio ad plays, voter households dialed, mailers delivered and above all polling and voting results. Out-of-home (OOH) advertising has become increasingly measurable, is able to reach a hyper targeted demographic and is an effective compliment to tv, print, radio and mobile campaigns.

Continue reading →