All posts in Sponsorships

4A’s Media Conference & Tradeshow Recap

by DOmedia on March 10, 2009 in Alternative advertising, DOmedia, Events, News, People, Sponsorships with No comments

Last week, DOmedia had the opportunity to attend the AAAA Media Conference and Tradeshow in New Orleans (tough break, we know). And while attendance may have been down from previous years, creativity and morale were still very high over at the DOmedia booth!

Between the many compliments on the overall visual presentation and the overwhelmingly positive feedback on the website capabilities, the 4A’s tradeshow was an official success! Making its world debut on Wednesday morning, the new DO booth (A.K.A. DO erector set) attracted attendees to take a test drive of the site using our two 22″ monitors. Of course, the infamous orange DOmedia yo-yo’s may have helped drive traffic just a bit, too. Everywhere you looked, orange dots could be seen flying through the air, attendees rekindling their childhood yo-yo skills. (And a personal thanks to everyone who trained me in the art of yo-yo over the three days–I can finally walk the dog!)

On Tuesday night, we had the great pleasure of sponsoring the Director’s Dinner at the Hilton where conversation consisted of trends in out-of-home and alternative media as well as an update on how DOmedia has grown since it was last introduced to the 4A’s. Thank you again to everyone who attended!

And congratulations once again to all the DOmedia contest winners and a huge thanks for your support! Participants received entry tickets by coming by the booth, wearing a DOmedia button, or following us on Twitter to name a few. Several exciting prizes were given out such as iPod Touches, iPod Shuffles, and numerous iTunes gift cards!

Check out the rest of our pics from the tradeshow on our Flickr page http://www.flickr.com/photos/10211400@N08/sets/72157615079096686/

NYC is a spectacle on NYE thanks to out-of-home advertising

by DOmedia on December 31, 2008 in Advertising, Alternative advertising, Billboards, Branding campaigns, DOmedia, Events, Sponsorships, Technology, Trends, Uncategorized with No comments

Much like years past, New York City’s Times Square is bringing together some of the biggest brand names for the all-time New Year’s Eve celebration. And once again, out-of-home advertising is the star of the show. This year, however, sponsors are getting a bit more creative and optimistic (not to mention frisky) in an economy that has seen mostly pessimism and stagnation in the past year. From confetti wishes and kissing stages to wind-powered digital billboards, it will truly be a site to see.

New this year at midnight, Times Square will rain hopes and dreams’€”literally. The Mars brand’s newest candy bar, 3 Musketeers Mint, is sponsoring a Wishing Wall for people to submit their resolutions, goals, and hopes for 2009. The messages will then be printed on tiny pieces of paper and dropped over Times Square at midnight, showering New York City with over a ton of wish-covered confetti. Wishes can be submitted online at http://www.timessquarenyc.org/nye/nye_interactive.html or in person at the Times Square Information Center.

Echoing Mars’ upbeat tempo is Pepsi’s new ad campaign focused on youthful optimism that will blanket the billboards of NYC. The campaign, titled Wordplay, creates uplifting words out of the brand’s redesigned logo. As part of the NYE festivities, the company will unleash one thousand balloons (complete with new Pepsi logo, of course) on Times Square minutes before midnight. Stuck at home for New Year’s? You can still be a part of the action by texting “Change”, along with your own message of optimism, to 66333 where it could appear on MTV’s Times Square screen or in their coverage of the celebration.

Not to be outdone, JVC’s iconic (and newly designed) digital billboard will also allow partygoers to take pics from their cell phones and upload them to nyc@jvcnewyear.com. Once approved, they will display for three seconds on JVC’s 19- by 34-foot high-def screen.

With luck, the hope and happiness theme will carry through the coming year, lifting our spirits (and possibly the economy) along the way. Happy 2009!

This flight sponsored by Nationwide

by DOmedia on September 12, 2007 in Advertising, Alternative advertising, Branding campaigns, Sponsorships with No comments

Talk about monetizing your assets! While some airlines are beginning to quietly review advertising opportunities on their planes, Skybus is unabashedly offering up anything and everything they own to potential advertisers. Napkins, tray tables, headrests, overhead compartments, in-flight announcements…heck, even the plane itself. Check out this co-branded execution for Nationwide:

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NFL to Use Photographers to Promote Sponsors

by DOmedia on July 23, 2007 in Sponsorships with No comments

AdFreak recently commented on the NFL’s latest rule change requiring sideline still photographers to wear league-supplied vests carrying two of its sponsors’ logos (Reebok and Cannon) on the back. This raises an interesting question for asset owners and advertisers alike ‘€¦ how far does ‘€œownership’€ extend? In this case, who ‘€œowns’€ the photographers’ clothing? The NFL? The Newspapers that employ them? Or…<GASP>… do the photographers themselves actually have a say in the matter?

While the journalists affected argue the issue of bias, there’s also a pretty basic question of money. I may be out of line here, but somehow I don’t think the NFL is sharing their sponsorship revenue with the newspapers or photographers affected. Plus, making matters slightly worse, by requiring these reporters to wear vests emblazoned with the NFL sponsors, the league is effectively eliminating the papers’ or individuals’ right to make their own deals and generate additional revenue streams.

Which brings us back to the original question: exactly how far can an organization go when declaring possession of people, places or things? And then selling them to someone else…