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DOmedia preps for Advertising Week

After making our West Coast debut with the tech industry smack-dab in the heart of Silicon Valley at TechCrunch, DOmedia is heading to the other coast to share our vision with the best and brightest in the ad world. Advertising Week takes place Sept 24-28 in various locations in NYC. As part of this industry-wide event, DOmedia will be exhibiting at the OAAA Out of Home Showcase on Sept. 26 at the Jacob K. Javits Center. We were able to secure prime real estate at the event and are in the process of developing all the cool stuff to go in the booth. Watch for more details as we get closer to the date…..needless to say, we can’t wait!

All about DO…

Welcome to the DOblog… a blog that covers all things DOmedia.

So, what’s DO? Good question. DOmedia is an online marketplace for buyers and sellers of non-traditional media which, (to us) is the innovative use of people, places and things as advertising mediums — our goal is to help companies identify the right media types to reach consumers more effectively.

Here is a good example of non-traditional media:

FedExKinkos | Giant Highlighter

Municipalities, building owners, organizations with fleets of vehicles, you name it… all can be a part of DO.

There are two key areas of DOmedia, DOmarketplace & DOcommunity:

In the DOmedia marketplace, asset owners and media companies can promote and manage their unique media inventories. Agencies and advertisers can connect their creative to assets in the exchange and easily execute and measure the effectiveness of their campaigns.

We also have the DOmedia community, which a place for professionals to discuss ideas and connect them to assets, and is a forum for ideation, collaboration, and discussion of non-traditional media.

Our goal is to create a powerful and efficient online platform for transacting in non-traditional media. The past few months have been an incredible journey for the DOteam and the best part is that it’s just the beginning. We’ll be live in just a few weeks, but in the meantime, feel free to sign up for our private beta, and let us know what we can do to help you have a great experience using DOmedia.