I ran across this recent NYC out-of-home execution for BIC’s Wite-Out product and I have to admit the first thing that came to mind was an old, politically incorrect joke:

How can you tell a blond has been using your computer?
There’s Wite-Out all over the screen.

(I’ll go ahead and apologize now to all my fair-headed friends. I didn’t make the joke up, just helped its circulation…)

I suppose there must be someone out there that actually still uses the stuff (as they pound away on their typewriters, listening to 8-tracks and watching groovy movies on their beta players….), but I can’t say I even remember the last time I needed it. So there’s part of me that really can’t blame creative agency G2 Promotional Marketing for the tired, un-creative campaign for a soon-to-be-obsolete product. Could you imagine coming in to work and finding out you have to sell Wite-Out to a digital society? I think they call that agency hell.
Continue reading →

I ran across a really interesting article today in The Capital Times, a Madison, WI publication, profiling the city’s partnership with Adams Outdoor Advertising to promote full-wraps of up to 15 of its metro buses. While bus wraps aren’t exactly “news” in and of themselves, the arguments against them really caught my attention.

Continue reading →