DOmedia, the host to the largest database of OOH vendors in the US, is constantly encountering innovative vendors. In our Vendor Spotlight series, we attempt to highlight these companies and explain to you how they are pushing the industry forward. Today we’re focusing on Premier Outdoor Media.

Founded in 2018, Premier Outdoor Media is an out-of-home advertising company with assets covering the region of Delaware, Maryland, Pennsylvania, and New Jersey. Their inventory, with over 300 static and digital displays, allows them to offer excellent coverage to local, regional, and national clients. Premier Outdoor Media is a growing company that is in acquisition mode with sights on expansion within their current footprint.

Their leadership team has decades of experience in media and advertising. Dominick Vastino, the CEO, is an entrepreneur in media and real estate with over eleven years in the out-of-home industry. Sean Corbett, the President of Sales & Marketing, has over twenty years of sales experience working with local, regional, and national advertisers.

When asked what makes the company unique, Corbett says:

“We’re a boutique company with excellent inventory that covers very hard to reach areas. We pride ourselves on the partnerships we develop in helping build our customers brand awareness.”

If you want to learn more check out Premier Outdoor Media’s vendor page here.

Want to be featured on our blog? Fill out our short vendor questionnaire here.

DOmedia, the host to the largest database of OOH vendors in the US, is constantly encountering innovative vendors. In our Vendor Spotlight series, we attempt to highlight these companies and explain to you how they are pushing the industry forward. Today we’re focusing on Reach More Group.

Founded in 2015, Reach More Group offers an indoor network of digital place-based screens called Kiosicle in the Los Angeles area. Their displays follow people through their day to day lives. From doctor’s offices to restaurants, they offer a wide variety of locations to deliver your message to the right consumer.

They offer clients the ability to advertise directly to the type of consumer they want to reach through their Kiosicle network. It offers a blank canvas of creative potential to break through the clutter and hold people’s attention, wherever they work, shop, travel, and play.

Reach More Group was founded by JJ Ayala and Chris Hammond. Both bring unique value and years of experience to the company. JJ has 30 years in content creation, broadcasting advertising sales and marketing research. Chris has over 30 years of experience in software engineering.

When asked what makes the company unique, JJ says:

“Reach More Group helps you reach consumers with dynamic, vibrant digital displays that help tell the story about your brand. Our eye-grabbing network of displays is strategically positioned in high-traffic and high-engagement areas to make sure your message connects with the consumer.”

If you want to learn more check out Reach More Group’s vendor page here.

Want to be featured on our blog? Fill out our short vendor questionnaire here.

This week, the BillboardsIn blog took a look at five of the spookiest billboards.

I mean is this the sickest billboard or what ?! Or am I just sick (in the head) #HALLOWEEN #MichaelisBack #inmycloset #help #butimgonnagoseeit pic.twitter.com/ehn5vNxeqp

— Brooke Hutton ⭐️ (@brookehutton) September 27, 2018

With just the title of the movie, the theater date and a single image of Michael Myers, the advertisement is eye-catching and creates excitement for the movie. Michael Myers is iconic and the Halloween franchise is a classic and the billboard reflects this. This billboard creates buzz for the movie as well as the Halloween season.

This article was originally published by BillboardsIn. You can continue reading the rest of the countdown here.

You can now easily submit high-quality images from your proposals and help refresh your image gallery in the DOmedia marketplace. Watch the video or follow the steps below to learn how!

To start, fill out the proposal grid in DOmedia as usual. Next, click Save for Later. Then, click Update Images.

Next, you will see a new pop-up showing every row in the proposal with any images in the gallery already associated with each unit.

If there are multiple images, you can pick your favorite image. You can click Upload to upload a new one.  You no longer need an inventory number for an image to show on your proposal; they’ll be right there when you upload it. Click Set as Main Image on Inventory box to replace the main image. Your old image will still be there, but now it’s in the second slot.

Once everything is good, scroll down and click Update Images. When you see the green success message, you can close the pop-up box.

You can now click Update Images to see which images are now associated with each inventory in this proposal. Click Show Missing to see which units are still missing images. Click Save and Submit or proceed to the 3rd step of the RFP process.

DOmedia, the host to the largest database of OOH vendors in the US, is constantly encountering innovative vendors. In our Vendor Spotlight series, we attempt to highlight these companies and explain to you how they are pushing the industry forward. Today we’re focusing on Chive Media Group. Chive Media Group is famous for its flagship brand theCHIVE (edgy humor loved by a legion of male fans); e-commerce website TheChivery (one of the first content-driven commerce websites), and now, CHIVE TV, a content-first streaming app created as an alternative to sports or news on mute. 

CHIVE TV started with a question: What do people watch in the 1,000,000+ bars & restaurants when sports aren’t on? They knew they could improve the experience for bar & restaurant patrons by providing engaging content that can supplement the hours before, during and after the big game.

They developed an over-the-top (OTT) streaming channel, CHIVE TV, which streams family-friendly, viral video content in bars, restaurants and other retail establishments across the U.S. CHIVE TV gets people’s eyeballs out of their phones and engaging with fun and energetic content. CHIVE TV elevates the experience in venues and attracts viewers to the screen, priming the audience for ads.

CHIVE TV runs a five-hour loop of continuously updated viral content, with an ad break every 7.5 minutes. Advertisers can run their own :15/:30 second ad, or their in-house team can create something custom for a brand, such as trivia or listicle videos. CHIVE TV can geo-target ads nationally, regionally, and even down to a specific venue, making sure advertisers are hitting the exact audience they want.

With time spent out-of-home up 50% over the last two decades, CHIVE TV was a shift to move to where the people are. Outdoor advertising, especially in environments such as bars and restaurants, offers an incredible opportunity for counter-programming around sports. For example, during the NFL season, you can run counter-programming via CHIVE TV and own bars and restaurants on Sundays.

When asked what makes the company unique, Co-Founder John Resig says:

“Since starting theCHIVE, our mission has always been to entertain fun-loving people and keep things positive—no snark, no politics. CHIVE TV does just that, providing fun and entertaining content to the masses to make everyone just 10% happier.”

If you want to learn more check out Chive Media Group’s vendor page here.

Want to be featured on our blog? Fill out our short vendor questionnaire here.