Mothers Day 2018: 4 OOH Ads That Moms Will Love

by DOmedia on May 8, 2018 in Out-of-home advertising with Comments Off on Mothers Day 2018: 4 OOH Ads That Moms Will Love

mothersday

Mother’s Day is right around the corner. This year, on May 13th, moms everywhere will be recognized for all the hard work they do to make our lives better. To show our appreciation we’ve collected 5 awesome ads, inspired by moms, and put them on display here to be enjoyed!

For Moms On-the-Go…

This ad doesn’t just look great. It also uses a mobile format to communicate a nice Mother’s Day message to the masses. Mobile billboards can seriously enhance an ad’s exposure, and allow marketers to advertise in specific geographic areas. This billboard is supremely effective, and a perfect example of how advertisers can reach moms on the move!

The Things You’ll Do For The Ones You Love…

This billboard does an excellent job communicating a message that moms everywhere can relate to. Being relatable can be a great way to attract attention, and is one of the best ways to forge a bond between a brand and a target demographic. When being relatable though, be sure that the message can’t be misinterpreted, as it could lead to misunderstandings and negatively impact brand equity. Know the target audience, and craft an ad that will truly appeal to them.

On this Day in History…

Billboards have been effective for as long as they have existed. The format is inherently versatile, and people tend to naturally gravitate towards their messaging. This sliver of OOH history effectively demonstrates that and shows us that billboards really can be used for a wide variety of purposes. None of which, by the way, are more important than wishing mom well on the one day a year that is just for her.

In Case You Forgot…

This countdown to Mother’s day is an awesome example of OOH providing quality information to viewers while simultaneously promoting a brand. Providing useful information is a great tactic as it naturally commands people’s attention, and ultimately helps brands build trust among consumers. This particular board is great as it lets moms everywhere know that they’re on our minds, while also reminding potentially forgetful family members that mom’s big day is fast approaching.

We hope that you and your family have an excellent Mother’s Day! Once mom has been properly recognized though, consider heading over to DOmedia, host of the largest database of OOH vendors in the US, to start planning your next powerful ad campaign!

 

 


Seller Release Notes – 5/1: Map Marker Options & More

by DOmedia on April 30, 2018 in Out-of-home advertising with Comments Off on Seller Release Notes – 5/1: Map Marker Options & More

Resizing Markers on a Map

This new feature allows users to adjust the size and type of Marker on a map they are working with. The options include changing the marker from a Pin to a Dot and also changing the size of the Marker so it appears as Small, Medium, or Large.

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Auto-Calculation within the Proposal Grid

Users now have the ability to have data auto-calculated within the Proposal Grid. This means that fields on the grid will be populated in response to what is entered into other fields. For example, by setting a start and end date for the proposal and choosing a specific Cycle Type, the # of Cycles will automatically populate.

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Lease Management

This new feature allows users to create and track leases. These leases are between sellers and a person or company that owns land in which the assets are located.

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BillboardsIn Changes: 75% More RFPs and More Choice

by DOmedia on April 23, 2018 in Out-of-home advertising with Comments Off on BillboardsIn Changes: 75% More RFPs and More Choice

BBI lead scoring email header

BillboardsIn.com is Ready to GROW! Starting today, you DOmedia’s tool for local buyers will be sending 75% more RFPs. Plus, we’re instituting a new lead scoring system. Read on to find out more! If you have questions, schedule a consultation with our support team.

What you should know:

  • BillboardsIn served over 18,000 prospective advertisers last month.
  • Of all the advertising requests buyers submit every day, DOmedia has only allowed a small fraction to be sent as RFPs.
  • As of today, (Monday, 4/23/18) that has changed. We’ve opened the gates and initiated the next phase in the evolution of BillboardsIn, our platform for local advertisers.

What this means:

  • Local advertisers using BillboardsIn will begin sending ~75% more RFPs via DOmedia.
  • DOmedia will begin rolling out a new lead scoring system.
    • ~25% of BillboardsIn RFPs will include “GOLD” in the campaign name, meaning the buyer has shown above-average intent to purchase.
    • We’re giving you the power to choose how many sales you make.
    • We’ll be following up with you on GOLD opportunities, but you now have to power to sell to every advertiser who sends an RFP.

QUESTIONS?

Setup a consultation with a member of the support team!


6 Awesome Ads That Will Make You Want to Invest in OOH!

by DOmedia on April 18, 2018 in Out-of-home advertising with Comments Off on 6 Awesome Ads That Will Make You Want to Invest in OOH!

BuzzyOut-of-Home advertising fosters intense creativity. Take a look at these 6 incredible ad examples, and you’ll be convinced that OOH is the perfect medium for you.

1: Big Ad in the Big Apple

If the oversized movie poster doesn’t catch your attention, then hopefully the massive albino gorilla scaling a skyscraper will. Although this ad takes up a lot of space, its creative design is incredibly effective and manages to deliver all the right messaging in a very memorable way.

2: Friendly Reminders

These small posters do a great job demonstrating Out-of-Home’s versatility. Outdoor ads are sure to be seen so any messaging can be distributed using them. After seeing these it really is important to remember these two things:

  1. OOH isn’t only for business promotion anymore, it can be used for the greater good.
  2. Just be kind 🙂

3: Outdoorsy Out-of-Home

Using unusual textures and materials in an advertisement can be risky, but it can also really pay off. That being said, this movie billboard certainly benefits from its organic components. Being creative, and taking that risk really makes this ad more interesting, and ultimately the message stands out in a more impactful way because of it.

4: OOH Fit for a King

Ever since Lebron was rumored to be considering a move in free agency, cities across the nation have been attempting to influence his decision using OOH. These boards were placed in downtown Philly in response to ads that had been placed in Cleveland trying to lure Lebron away from his hometown team. Being timely when using OOH can be a great way to capture consumer’s attention. Hopefully, these boards managed to catch the King’s attention too!

5: A Hole in One

Providing live statistics, or anything of interest to viewers is a fantastic idea. Not only will it attract people’s attention, it will also build trust in your brand as people will appreciate you providing them with relevant information. You might not be advertising your brand directly, but it will still have a decidedly positive effect.

6: The Big Cheese

This message here is simple, and it’s made even more memorable through the use of the fun cheese grater component. Adding additional elements, and thinking outside of the traditional “box”, can really make a billboard stand out. This billboard might be a little cheesy, but viewers won’t be forgetting it any time soon.

Hopefully, you enjoyed these great OOH ads. If you did you should head on over to DOmedia, host of the largest database of OOH vendors in the US, to start planning a creative campaign of your own.


Upgrades to PowerPoint Export Tool for Buyers

by DOmedia on April 18, 2018 in Out-of-home advertising with Comments Off on Upgrades to PowerPoint Export Tool for Buyers

Customized Images

You can now upload logos and slide backgrounds for PowerPoint exports on a per-client basis:

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From My Account, click on Client Management, and then choose the client you want and click Edit. These images can now be uploaded in the PowerPoint Images section:

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New Photosheet Options

There are now two style formats for photosheets. Data centric photosheets are the old style of photosheets that you already know. These feature smaller pictures and lots of data points:

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Image centric photosheets are the new style. They feature much larger images and fewer data points:

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New Data Point Options

Whether you choose the new or old format, you can now select which data points are displayed on the photosheet slides in the presentation:

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Market Title Pages

If there is more than one market in your RPF, there is now a title page slide generated for each market:

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Updated Market Maps

Market map slides now feature a live link to an interactive map. The new map includes a legend that is color-coded by format:

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