Each day, people living in major U.S. cities wait approximately 40 minutes for public transit. OOH advertisers can capitalize on this waiting population through the use of panel displays, shelter wraps, and embellishments. This post will detail the sizes and benefits of each of these formats.

Transit Shelter Panel Displays (Traditional and Digital)

A common form of OOH advertising associated with transit shelters is panel displays. These panels are often placed on the sides of transit shelters, making them visible to passersby and bus passengers alike. They are usually backlit to achieve 24-hour illumination and can even be double-sided in an effort to reach traffic coming from either direction. These panels are becoming increasingly digital, which allows the content displayed on them to vary widely and change intermittently. Panel ads are commonly displayed at 67”H x 46”W with this sizing remaining fairly consistent among all OOH companies and mediums.

Wrapped Transit Shelters

Wrapping a transit shelter entirely in OOH advertising is another great way to reach target audiences in highly trafficked areas. Investing in this format will ensure that your advertisement is visible from virtually any angle when viewed from the street or sidewalk. Additionally, shelter wraps offer a fully immersive experience to waiting passengers as they surrounded them fully on three sides. Unfortunately though, due to the nature of these advertisements, there is no standard sizing because requirements can vary widely between markets.

Embellishments & Build-Outs

Embellishments and build-outs are yet another form of transit shelter advertising. These advertisements generally involve wrapping the entire structure, as well as adding additional design elements in order to further communicate an idea. Pictured to the right is a shelter where the company has embellished the structure with the tops of lemon trees to enhance their ads for a new lemon-drop vodka flavor. This type of advertising can be very memorable and is highly creative. However, it is also anything but standard, which means there are no standardized sizing guidelines.

Advertising on transit shelters is a great way to reach public transportation passengers, city-goers, and passersby. They serve as a canvas for effective out-of-home campaigns and can deliver your advertisements directly to the crowds of people who you wish to reach.

Now that you know more about the types and sizing requirements of transit shelter advertisements, check out DOmedia, host to the largest database of OOH vendors in the USA, and find the perfect shelter for your next campaign.  

Looking to gain exposure in areas with heavy foot traffic where billboards aren’t an option? You might want to consider using a kiosk. When put in high traffic areas, kiosks are great at ensuring prolonged exposure and repeat impressions. Let’s take a look at some of the different kiosk options and benefits. 

Pedestrian Kiosks

Pedestrian Kiosks are upright structures, usually constructed in high traffic areas, outfitted with panels capable of displaying OOH advertisements. These panels usually contain temporary ads and can even be backlit for around-the-clock visibility. Maps of metropolitan areas can also be displayed in these kiosks to help pedestrians navigate complicated city streets. Doing this brings consumers eye-to-eye with your OOH offering, and encourages them to engage with the kiosk directly.

ATM Kiosks

Although ATM Kiosks have a singular primary function (completing minor banking transactions), they can also function as a canvas for OOH advertisements. ATM advertisements can be as simple as digital ads displayed on a screen, and as intricate as vinyl wraps that envelop the entire machine. Additionally, the personal interaction required when using an ATM will ensure that your offering captivates users in a meaningful, memorable way.

Payphone Kiosks

Payphones may seem like a thing of the past, but according to the American Public Communications Council, 1.7 Billion calls are still made through payphones annually. Subsequently, the shelters that house payphones can still be considered premium real estate for OOH advertising. Phone kiosk ads are usually placed on the backs and sides of the shelters, and can even be placed right on the phone itself.  Their steady usage and their ability to gain exposure in highly trafficked areas make phone kiosks the perfect format for advertising on a populated city street, or in a busy airport’s terminal.

Now that you know about the various types of kiosks, and their associated benefits, head on over to DOmedia, the host to the largest database of OOH vendors in the USA, to find the perfect location for your next kiosk marketing campaign!

According to the Bureau of Transportation Statistics, over 58 million people are projected to fly domestically for the holiday season.  While this increase in travel is surely great for airlines and travel companies, it can also be a major opportunity for OOH advertisers. This post will detail the different forms of airport advertising, and explain how to make an impact on the hordes of holiday travelers that are sure to be buzzing around in airports all across the country.

Airport Baggage Trolleys

Airport baggage trolleys can be found all over the airport, but are especially prevalent in the area between passenger drop off and security check-ins. The ads placed on them usually measure 19″ (w) × 23″ (h) and are very effective because their reach can extend past just the person pushing the cart. They also can be simultaneously directed at the other passengers who will see the ad as the cart moves around the airport, essentially serving as a mini mobile billboard!

Scrollers & Hoardings

Banners, digital ads, and scrollers can be effective when placed at nearly any location within an airport. If you want to maximize your OOH opportunity think about placing ads next to flight information/update boards, in the space between gates, or in high-density waiting zones (i.e. boarding gates, security check-in, etc.). Considering all the traffic that the holidays are bound to bring in, placing an ad in a location where attention is sure to be focused has the potential to make an OOH offering especially impactful.

Baggage Carousel Ads

The final stop for nearly every airline passenger is baggage claim and unfortunately, the time here is often just time spent bored, waiting for bags to arrive. Take advantage of these idle minds and give them something to look at. Place a banner ad on top of the baggage carousel, or even wrap the carousel itself with an OOH advertisement! Any ad placed at baggage claim is sure to engage the masses of passersby attempting to exit the airport.

Now that you know are familiar with various types of airport advertising head on over to DOmedia, the host to the largest database of OOH vendors in the USA, to find the perfect OOH airport display for this holiday season. 

DOmedia, the host to the largest database of OOH vendors in the US, is constantly encountering innovative vendors. In our Vendor Spotlight series, we attempt to highlight these companies and explain to you how they are pushing the industry forward. Today we’re focusing on The Gotcha Group. The Gotcha Group owns and operates a large portfolio of promotional and experiential vehicles and has advertising kiosks on over 140 college campuses.

Founded in 2009, The Gotcha Group is a national leader in college OOH advertising and provides promotional marketing solutions at major events and in top DMAs. Their current offerings include exclusive kiosks on college campuses, promotional vehicles, bike share, and sampling networks, all available nationally.

Whether it’s giving away samples or offering free rides in their branded vehicles, these kinds of encounters leave a lasting impression on consumers. They’re directly engaging in a one-on-one conversation with the brand. This also means they are more likely to talk about the experience with their friends or share a picture on social channels. With promotional vehicles available nationally and their OOH footprint, Gotcha provides dynamic opportunities to take over campuses. Their unique assets provide access to highly coveted audiences and extended engagement.

According to VP of Business Development, Mac Russel:

“The Gotcha Group owns and operates the largest premium OOH footprint on college campuses. Our carefully cultivated, exclusive school partnerships allow access to the highly-coveted college audience where they eat, sleep, and study. Gotcha’s media displays demand attention and create instant brand awareness using a medium that can’t be delayed, skipped, or turned off. Furthermore, our promotional vehicles demand attention in every market turning heads with full vinyl wraps on the exterior and providing immersive experiences on board. Whether it’s a conference, major event, mobile tour or traditional campaign, you’ll stand out amongst the clutter and unlock priceless time with engaged audiences on board.”

If you want to learn more check out The Gotcha Group’s vendor page here.

Want to be featured on our blog? Fill out our short vendor questionnaire here.

Black Friday is fast approaching and consumer businesses are gearing up for the mad rush. It’s estimated that more than 154 million people will shop the weekend after Thanksgiving. With many ways to reach consumers, out-of-home advertising (OOH) has surged over the past three years, with spend during the week of Black Friday up 65% year-over-year. In today’s blog post, we’ll break down some interesting statistics about this year’s OOH Black Friday advertising spend.

Cinema advertising surges 134% during week of Black Friday. Movie theaters are one of the few places open on Thanksgiving.  Many families make a tradition out of seeing a film together after bonding over a delicious meal. That means cinemas are one of the last places to reach people before they begin their Black Friday and Cyber Monday shopping.

Cities with more disposable income are seeing the largest increase in spend. It’s not exactly shocking that advertisers are focusing on people in cities who have more money to spend. What’s interesting is that are the same time, we are also seeing a large increase in spend in medium-size cities with per-capita income below the national average. This is because the people in these cities have more financial incentive to take advantage of Black Friday sales if they know about them. It makes sense for advertisers focus more dollars there.

2017 spend during Black Friday is up 178% compared to weekly average spend. Advertisers want to hit consumers leading up to the biggest shopping day of the year. In fact, the top ten biggest shopping days of the year occur between November 25th and December 26th. Given that most OOH is bought in 4-week cycles, if you’re advertising at all during the holidays, your ad needs to be up by the end of November. This is why we see the huge increase during Thanksgiving week.

Happy shopping!