Chances are, you’ve somehow stumbled upon clips of 3D digital billboard ads, whether you were scrolling through LinkedIn, read about them in a news article, or maybe even crossed paths with one in real life.
But what exactly is the deal with these engaging new forms of out-of-home advertising?
Chicago, Illinois is the third most populous city in the U.S., with over 2,700,000 residents and a huge influx of visitors each year, which means it’s practically an advertising wonderland.
Like any media format, out-of-home (OOH) is constantly making its way through trends, not only on a local level, but also globally.
But the difference in the way these trends change isn’t really very different from other media trends. Like music or entertainment, these trends often shift based on popularity garnered from online viewers and discussion.
Whether you’re trying to run an out-of-home (OOH) advertising campaign for substances like alcohol, tobacco, or cannabis, or maybe for a political or adult advertisement, getting that campaign posted can be difficult—but it doesn’t have to be.
Gen Z can be a daunting group to advertise to, especially if you’re planning an OOH (out-of-home) ad campaign.
Gen Z grew up consuming a plethora of media, and with that, have practically seen it all when it comes to advertising; plus, they’re technologically savvy, and spend hours a day online.
