Who Prints Billboards?



This week, the BillboardsIn blog answers the question “who prints billboards?” They discuss the materials needed along with the printing process.

Once the design for a billboard is finalized, it can be printed at full scale. Billboards can be printed using offset lithography. This method uses a metal printing plate which contains the image of the billboard. Templates for each ink type, cyan, magenta, yellow and black (CMYK) must be prepared.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.

Who Designs Billboards?



The week, the BillboardsIn blog talk about who designs billboards. They look into what it takes to design a captivating advertisement and how to find the target audience.

What does the company want to be conveyed to their audience? What is the goal of the billboard? These are the questions the designer is focused on as they begin to create the billboard.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.

Is Marijuana Advertising Going Mainstream?


Our CEO, Ken Sahlin, was recently published in MediaPost. In “Is Marijuana Advertising Going Mainstream?” he discusses his views on Constellation Brands Inc. investing nearly $4 billion into Canadian marijuana grower Canopy Growth Corporation last month. What does this mean for the OOH industry? Is it a sign that marijuana advertising is about to move from the back streets to Main Street? According to Ken:

“OOH is particularly well suited to weed, since it is locally regulated, great for activation and building awareness, and low cost when compared to other advertising options. Just look at MedMen. It spent $2 million on a campaign — largely featuring outdoor ads — in an attempt to de-stigmatize marijuana use. The campaign received national news coverage. But, beyond de-stigmatizing marijuana users, the campaign also helped bring marijuana advertising into the mainstream.

“The real question is how outdoor advertising vendors will respond. Marijuana does carry a certain stigma, and some vendors are reluctant to allow marijuana advertising. However, the latest data from Pew Research Center states that almost six in 10 Americans support marijuana legalization. That is almost double the rate of legalization support back in 2000, signaling that public opinion of marijuana is slowly headed in a more positive direction. In practice, there doesn’t appear to be much push-back so far. Billboardsin, a large online outdoor advertising marketplace, has successfully placed ads for five marijuana-based businesses in three months with zero rejections.”

This article was originally published by MediaPost. You can continue reading the full article here.

Selling Houses? You Should Be Buying Billboards!


A Caucasian husband and wife are standing outdoors in front of their new house. There is a "sold" sign on the lawn. The real estate agent is shaking hands with the husband, and the wife looks extremely happy.

Are you a real estate agent weighing your advertising options? While you have a lot to choose from, billboards and other out-of-home advertising formats — such as bus, train, taxi, and kiosk ads — are a smart investment for both fledgling and established agents. Let’s take a look at some of the ways billboard advertising can give you a new lease on your professional life.

Stay In Budget

Much like the housing market, billboard prices can vary depending on where you are. Generally speaking, it’s safe to assume that billboards are surprisingly affordable. They’re cheaper than television, magazine, and newspaper advertising. Outdoor ads deliver the best value—in terms of cost-per-thousand impressions—of any type of advertising, including digital.

Choose Your Target Audience

Since billboards are physical ads, one of the most obvious ways to reach the people you want is to put billboards in the actual neighborhoods you are selling in. However, thanks to new technological advancements in mobile and location data, many billboard locations are now able to provide detailed demographic statistics, such as age, gender, and even household income. This ensures that you are able to reach the exact audience that you want to.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.

Transit Ad Options and Benefits


This week, the BillboardsIn blog talks about transit ads. They discuss the different options and benefits of advertising on public transportation.


Transit advertising also reaches diverse crowds in populated areas like cities, university districts, shopping centers, and airports. Additionally, through repeated exposure, these ads can make a more significant impact on frequent flyers and regular transit riders.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.