All About Car and Truck Wraps


Car and truck wraps are a form of advertising that utilizes the exterior of the vehicles as a way to reach consumers. They are not to be mistaken for mobile billboards which are a different form of vehicle-based advertising. Car wraps are advertisements that go onto personal or company-owned cars, while truck wraps are advertisements that go onto freight trucks.

Both forms present numerous benefits that make them an effective advertising method. For starters, car and truck wraps are displayed in a captive environment where consumers can’t “skip” the ad or change the channel or radio station. These wraps are even more impactful in slow traffic and at stoplights. Also, given their clear visibility and large mileage, these wraps generate thousands of impressions. This makes for a low CPM and gives you true value for your investment.

Now, we will take a closer look at car and truck wraps to see what they individually have to offer!

Car Wraps

Car wraps are advertisements displayed on cars from specialized companies or owned by individuals paid to have their cars wrapped in a company’s advertising. With wraps on individually-owned cars, you can select drivers whose driving styles fit your campaign’s needs. You can select drivers who typically drive in areas that are dense with your target audience. With wraps on company-owned cars, you can select one or multiple cars that will have customized routes. Also, with company-owned cars, you can choose to get an entire fleet to create an even greater impact.

In addition, car wraps offer different sizing options to help keep within your budget. Typically, car wraps have the following options: panel, partial, and full. Panel wraps include smaller-sized displays featured on either side of the car. Partial wraps use all the space on one side of the car. Lastly, full wraps cover the entire car in your advertisement.

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A Quick History of the Highway Beautification Act


The billboard industry has a rich history of how it evolved to the modern-day. Over the past several decades, the U.S. government created various acts to limit the number of billboards and create size, lighting, and spacing regulations. These aspects vary by state, so there are no federal billboard regulations.

The first regulations implemented by the U.S. government were within the Bonus Act of the 1958 Federal Highway Act. The Bonus Act was a voluntary program that incentivized controlling billboards within 660 feet of the Interstate Highway System. States that volunteered to the program would receive one-half of one percent of the Federal-aid highway construction costs for all controlled segments of Interstate highways. Billboards were controlled by the Bonus Act along the interstate highways for years until the passage of the Highway Beautification Act that led to other provisions.

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What is Phone Kiosk Advertising?


Today, we’re going to be looking at phone kiosk advertising. Phone kiosk advertising includes all the displays you see attached to the exterior of payphone enclosures. There are options to use a classic poster style or digital backlit displays that brighten up the night. Sizing of displays also varies as you can choose to cover one side of the kiosk or wrap around the entirety of the kiosk.

There are numerous reasons why phone kiosks are an effective space to advertise on. For starters, phone kiosks are conveniently seen at eye-level making it easy for pedestrians and motorists to read your signage. Also, unlike TV or internet advertisements, viewers can’t simply change channels or skip ads to block out your message. Your message will be continuously displayed for people to absorb.

Another tremendous benefit to phone kiosk advertising is the ability to pick a strategic location for your ad. Phone kiosks are scattered around densely-populated areas with a lot of foot traffic. This gives plenty of opportunities to target demographically and geographically. With phone kiosk advertising, you can target by zip codes and neighborhoods to capture a specific audience. You can also target near populated venues or districts like college campuses, airports, and even point-of-sale locations to directly draw consumers to your product or service.

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What Are Billboards Made Out Of?



A question that people commonly ask us is what are billboards made out of? When it comes to the material most used to create traditional billboards, the answer is polyvinyl chloride (PVC) and polyethylene (PE). PVC has been the frontrunner in the billboard industry for decades. In recent years, PE has been introduced as a recyclable alternative in the billboard industry. No matter which option you choose, both are highly advantageous and serve as great materials to be used for the production of billboards. Now, let’s take a closer look at each of the two and what they have to offer.

Polyvinyl Chloride (PVC) Billboards

PVC is a commonly used plastic consisting of carbon, hydrogen, and chlorine. PVC has been a popular choice for billboard material as its very durable, easy to print on, and reasonably priced. Additionally, PVC billboards are designed to withstand harsh weather conditions so they are UV-protected and waterproof.

One disadvantage to PVC, especially for eco-friendly brands, is that its non-biodegradable. While this is a downfall, there are companies that specialize in reusing these billboards. Some companies resell these PVC billboards as pond liners and heavy-duty tarps. There’s even a unique company, Rareform, that repurposes these billboards into items like backpacks, duffle bags, and laptop sleeves. Despite these billboards being non-recyclable, these options at least find positive ways to alleviate the negative impact on the environment.

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What are Mobile Billboards?


Mobile billboards refer to moving billboard displays that are commonly found on the sides of specialized vehicles. These vehicles are designed for marketing purposes; they offer flexibility and control for strategic execution. With mobile billboards, you can design customized routes that capitalize on peak times and locations. For instance, they can travel in areas that are dense with your target demographic or park in highly-populated areas like sports arenas, concert venues, and city centers. They can also have GPS tracking capabilities that allow you to monitor your campaign! Additionally, mobile billboards are cost-effective compared to other advertising forms like TV or internet. Now let’s take a look at some of the options available through mobile billboards.

Static – These are your standard displays that model the traditional billboard style. With sizes like 10 x 22, these large displays are easily seen amongst city crowds.

Digital LED – These digital LED displays use backlighting to illuminate throughout the day and night. Some versions of these displays feature motion video to demand attention wherever it goes.

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