A Quick History of the Highway Beautification Act


The billboard industry has a rich history of how it evolved to the modern-day. Over the past several decades, the U.S. government created various acts to limit the number of billboards and create size, lighting, and spacing regulations. These aspects vary by state, so there are no federal billboard regulations.

The first regulations implemented by the U.S. government were within the Bonus Act of the 1958 Federal Highway Act. The Bonus Act was a voluntary program that incentivized controlling billboards within 660 feet of the Interstate Highway System. States that volunteered to the program would receive one-half of one percent of the Federal-aid highway construction costs for all controlled segments of Interstate highways. Billboards were controlled by the Bonus Act along the interstate highways for years until the passage of the Highway Beautification Act that led to other provisions.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.


What is Phone Kiosk Advertising?


Today, we’re going to be looking at phone kiosk advertising. Phone kiosk advertising includes all the displays you see attached to the exterior of payphone enclosures. There are options to use a classic poster style or digital backlit displays that brighten up the night. Sizing of displays also varies as you can choose to cover one side of the kiosk or wrap around the entirety of the kiosk.

There are numerous reasons why phone kiosks are an effective space to advertise on. For starters, phone kiosks are conveniently seen at eye-level making it easy for pedestrians and motorists to read your signage. Also, unlike TV or internet advertisements, viewers can’t simply change channels or skip ads to block out your message. Your message will be continuously displayed for people to absorb.

Another tremendous benefit to phone kiosk advertising is the ability to pick a strategic location for your ad. Phone kiosks are scattered around densely-populated areas with a lot of foot traffic. This gives plenty of opportunities to target demographically and geographically. With phone kiosk advertising, you can target by zip codes and neighborhoods to capture a specific audience. You can also target near populated venues or districts like college campuses, airports, and even point-of-sale locations to directly draw consumers to your product or service.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.

What Are Billboards Made Out Of?



A question that people commonly ask us is what are billboards made out of? When it comes to the material most used to create traditional billboards, the answer is polyvinyl chloride (PVC) and polyethylene (PE). PVC has been the frontrunner in the billboard industry for decades. In recent years, PE has been introduced as a recyclable alternative in the billboard industry. No matter which option you choose, both are highly advantageous and serve as great materials to be used for the production of billboards. Now, let’s take a closer look at each of the two and what they have to offer.

Polyvinyl Chloride (PVC) Billboards

PVC is a commonly used plastic consisting of carbon, hydrogen, and chlorine. PVC has been a popular choice for billboard material as its very durable, easy to print on, and reasonably priced. Additionally, PVC billboards are designed to withstand harsh weather conditions so they are UV-protected and waterproof.

One disadvantage to PVC, especially for eco-friendly brands, is that its non-biodegradable. While this is a downfall, there are companies that specialize in reusing these billboards. Some companies resell these PVC billboards as pond liners and heavy-duty tarps. There’s even a unique company, Rareform, that repurposes these billboards into items like backpacks, duffle bags, and laptop sleeves. Despite these billboards being non-recyclable, these options at least find positive ways to alleviate the negative impact on the environment.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.

What are Mobile Billboards?


Mobile billboards refer to moving billboard displays that are commonly found on the sides of specialized vehicles. These vehicles are designed for marketing purposes; they offer flexibility and control for strategic execution. With mobile billboards, you can design customized routes that capitalize on peak times and locations. For instance, they can travel in areas that are dense with your target demographic or park in highly-populated areas like sports arenas, concert venues, and city centers. They can also have GPS tracking capabilities that allow you to monitor your campaign! Additionally, mobile billboards are cost-effective compared to other advertising forms like TV or internet. Now let’s take a look at some of the options available through mobile billboards.

Static – These are your standard displays that model the traditional billboard style. With sizes like 10 x 22, these large displays are easily seen amongst city crowds.

Digital LED – These digital LED displays use backlighting to illuminate throughout the day and night. Some versions of these displays feature motion video to demand attention wherever it goes.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.

Where Are All the 3D Ads?


In 2010, the future of 3D technology seemed incredibly bright. Hollywood had become infatuated with 3D technology and was using it to achieve record sales. Television manufacturers were working hard and getting ready to release their own 3D offerings. Major cable networks were even creating new three-dimensional content to be viewed by the masses.

The convergence of 3D and OOH once seemed inevitable, but this promising partnership has yet to make its way into the mainstream. This post will examine important factors pertaining to 3D technology, work to determine its potential impact on the outdoor industry, and look further into the future of the medium.

The Past, Present, and Future of 3D & OOH

3D’s relationship with the outdoor industry is quite unique. For years, advertisers have paid to have billboards equipped with three-dimensional elements. Although these add-ons come with additional costs, marketers often find them to be worth the extra expenses because they attract additional attention and help to further brands messaging. So if there is a desire to extend billboards beyond their traditional canvas, why wouldn’t digital 3D technology be the solution?

One primary reason for 3D’s underwhelming OOH performance is that conventional 3D images, like the ones seen in theaters, look incredibly blurry when viewed by the naked human eye. Advertisers know that it is unrealistic to expect 100% of people to be wearing 3D glasses 100% of the time. So, in an effort to avoid placing blurry billboards they’ve largely moved their budgets away from three-dimensional technologies and continued to incur the additional installation costs associated with physical 3D elements.

Fortunately, 3D technology has improved vastly in recent years, bringing three-dimensional OOH ads closer to reality than ever before. Production studios, as well as major technology institutions, have worked tirelessly to free audiences everywhere from much-maligned 3D glasses. Glassless 3D technology has the potential to be used on virtually any type of digital screen to enhance its visual appeal. If this technology’s popularity continues to grow, the likelihood of it being incorporated into OOH displays increases dramatically.

Additionally, a variety of companies, such as Kino-Mo, are beginning to develop highly successful 3D holographic displays. These displays are already being used in stores but their transition to billboards is moving considerably slower.  

These units are currently expensive and highly distracting. One worry considered by many is that placing 3D holograms on billboards alongside roads might be a safety hazard. The displays are incredibly effective at attracting attention and might cause drivers to take their focus off the road. Recently though, autonomous vehicles and their associated technologies have been greatly improved. When self-driving vehicles become more common, holographic technologies will follow soon after. Free of safety concerns, 3D holographic technology will gain popularity quickly and be used to effectively attract consumers’ attention in virtually any location.

These new 3D technologies have the potential to seriously influence the future of the OOH industry. When glassless 3D or holographic technology becomes more prominent they will likely be featured on billboards, kiosks, and other digital screens nationwide. The 3D technologies of the future are here, and they are sure to impact the way OOH ads are going to be viewed. Radical change is coming, now it’s only a matter of time.

3D ads may be the next big thing, but in the meantime go ahead and check out DOmedia, host to the largest database of OOH vendors in the US, to start planning your next outdoor ad campaign today!