Adweek recently tracked Snapchat’s sponsored lenses to see which brands were working with the hottest social media platform of 2016. Now that Snapchat has added this feature, the profits are impressive. Lenses, which add filters to selfies—from dog ears to extreme frowny faces—are extremely popular among users, particularly millennials. Brands create sponsored filters that appear for one day at a time. These lenses can now be purchased by brands like 20th Century Fox, who first used the concept to promote The Peanuts Movie.

Demand has steadily risen since The Peanuts Movie campaign, which reportedly cost $750,000 for 24 hours on Halloween. Adweek found that for 36 days—spanning almost all of June and the start of July, 14—brands ran sponsored lenses across America. Major studios like Sony Pictures and Pixar purchased ads to promote summer blockbusters, Finding Dory and Ghostbusters. Other brands such as Starbucks and Michael Kors have also produced campaigns with branded decals.

Adweek’s sources say prices have increased this month, up to $600,000 for one-day takeovers and more than $750,000 during major holidays and events. According to media buyers, back-to-school inventory for the lens is scarce (if not sold out) because the payoff can be huge.

Elias Plishner, EVP of digital marketing for Sony Pictures Entertainment discussed why so many people are interested in custom filters:

“The typical lens in a day gets a couple million uses. The real value however is not the number of times it’s being used, but the number of people who view content created by Snapchat users with the lens, which could be in the tens of millions.”

DOmedia loves to see how Snapchat has integrated content and advertising in a way that enhances users’ experience with the platform. If you’re interested in reading the rest of the story, you can find it on the Adweek website here.

With the upcoming Summer Olympics approaching, it was only a matter of time before Coca-Cola launched another ingenious campaign to capture the unique feeling everyone gets when the world competes.

The campaign, #ThatsGold, from Ogilvy & Mather Brazil, build on Coca-Cola’s current “Taste the Feeling” campaign. 79 Olympic athletes will be featured in the TV and print ads, including U.S. soccer star Alex Morgan and swimmer Nathan Adrian.

DOmedia loves to see how Coca-Cola can reach a global audience, and like the rest of the world, we cannot wait for the start of the games!

Digital Signage Today recently sat down with Sam Steele, Director of Prime Burger, to discuss their recent installation of digital menu boards in several stores. Prime Burger is a U.K.-based hamburger chain who incorporated a cloud-based system to allow its restaurants to interact with customers on a daily basis. Features include changing menus based on time of day, remotely making changes to any of the screens, as well as including high-quality images of menu items. After joining forces with Eclipse Digital Media to instal digital menu boards, they increased like-for-like sales by 50%.

Here is some insight on what Steele told Travis Wagoner of Digital Signage Today:

“The displays have really great image quality and bring our beautiful food imagery to life and do justice to our images. Eclipse Digital remotely update the content on the displays in each of our stores… it’s a really painless process, and all we have to worry about is updating the artwork.”

DOOH advertising has changed the way restaurants are running their business. We are excited about seeing an even greater integration of digital signage into retail spaces. If you’re interested in reading the rest of the story, you can find it on the Digital Signage Today website.

Gym memberships can be a little pricey these days. Reebok’s latest “The Gym is Everywhere” campaign combines a pop-up gym with local bus shelters, offering bus passengers a gym experience, free of cost.

JCDecaux Colombia partnered with the global athletic footwear and apparel company to bring their campaign to a new level. Trainers waited at 6 bus shelters to assist bus passengers with push-ups, pull-ups and other exercises. The campaign’s reach was multiplied through photos and videos uploaded to social media.

DOmedia is hoping to see similar exercise-meets-OOH advertisements near our headquarters in Columbus, Ohio soon! Check out JCDecaux’s video below!

It’s been 8 years since DOmedia began to solve out-of-home’s most difficult problems. However, we still get questions from vendors about how to get the most out of DOmedia. That’s why we’ve created DO It Right – a blog series highlighting our vendor’s most popular questions.

“Why should I list my locations and rate cards?”

DOmedia encourages sellers to list inventory locations and rate cards to streamline the contracting process. Vendors are sometimes concerned that inventory locations and rate cards are sensitive information that sellers want to protect from competitors. DOmedia has security settings in place to ensure only approved, registered buyers are able to see inventory locations. Rate cards are only viewable to the seller – no competitor or potential customer can see any rate cards.

Listing both locations and rate cards in DOmedia’s secured database has added benefits for both the buyer and seller, creating a better opportunity to win business! Here are 4 benefits to listing locations and rate cards:

Locations

– Listing Locations is instrumental in many DOmedia tools. With exact locations, inventory is included in all search results and can be used in mapping. Without such locations, inventory is excluded from tools, such as specific search results and mapping. This can result in lost business opportunities.

– Buyers want to know exact locations before purchasing. Having locations listed means buyers are presented with information they need to send an RFP. Their process is quicker and simpler, making companies that list exact locations more appealing than those that don’t.

Rate Card
– Having rate cards in DOmedia’s saves time when sending proposals. Instead of searching through files in other systems, prices are conveniently located within the inventory management tools. Proposals are faster to create and that frees up time to do what matters most: selling.  

– Listing rate cards is proactively preparing for programmatic buying. Programmatic buying is the future of the OOH industry because it is what agencies and brands prefer. Listing rate cards is one small way to be ahead of the game.

If you are interested in learning more about locations and rate cards, click here to schedule a demo!