Here at DOmedia, we are working to change the way media is bought and sold. Part of that is eliminating digital labor. That’s a term we throw around a lot, and it may not be one you’re familiar with– but you’re almost certainly familiar with the concept.
It’s a huge pain point among media planners, but it may not even be one you’re aware of. For some, the drudgery and inefficiency has become part of the job. But it doesn’t have to be! (Cue Apple “1985” commercial.)
Are you wishing for a way to upload your excel file into DOmedia’s proposal grid? Your wish has been granted! Using “Fill from Spreadsheet” tool, you can download and complete the grid in excel and directly upload it into the grid once you’re finished.
The good news doesn’t stop there! Here are 3 pros of this tool:
Comfortable
It’s often more comfortable to use the system you’ve always used. Vendors can now use the same system to fill out proposals and upload it into DOmedia, allowing you to remain within your comfort zone.
Compatible
A no brainer, this tool gives you compatible freedom in excel. No more worrying about copy and pasting. Just simply upload the file and voila! Done.
Flexible
This tool was made with you in mind. To better suit your needs, this tool keep DOmedia flexible with your basic wants and needs.
Want to learn more about how this tool can better serve you? Contact our client services team today!
Photo credit to @farrahbezner!
The 2016 ANA Masters of Media Conference has come to a close, and it certainly packed a punch. We all know the media landscape is changing, but so are businesses and advertisers. That’s created a whole lot of confusion, but the speakers in Hollywood, Florida brought back some refreshing focus. Here are some of our favorite parts:
At DOmedia, out of home media excites us. We love all the ways it’s being used, the trends, and the ways it’s changing. That’s why we’re always staying up to date on the latest and greatest. To share the OOH love, here’s a roundup of our favorite news, trends, insights and general fun around the OOH world this month.
Companies like Encompass Media Group showcase the true potential and power of alternative media in the out-of-home industry. They’re creative, exciting and reliable, everything a client wants in an alternative media company.
EMG started in 2002 when they saw a need for a company who could reach consumers at multiple times in their day.
“Back when we started, alternative media was the wild west,” co-owner Don Winter said.
The founders began with 5 media offerings: coffee cup and sleeve advertising, truck side advertising, dry cleaning advertising and pizza box advertising.
“There was a very favorable response to the alternative media space.” Winter said. “Just starting out you don’t get a ton of traction. But once you get that big first deal it kind of snowballs.”
EMG knew they had to legitimize both the alternative industry and their company if they wanted to survive. EMG differentiates themselves from other alternative groups because of their emphasis on backend of operations.
Flash forward to 2016 and EMG offers over 30 media channels. Their numbers speak volumes with over 4,000 campaigns in the past 10 years.
“We work with well-known, recognizable brands that everyone is familiar with,” said Winter.
When the great recession hit and many companies folded EMG grew in business. Something co-owners Don Winter and Adam Pierce credit to clients’ trust in their business.
“Agencies and clients trust us.”
But EMG isn’t done yet. Both Don and Adam are constantly looking for new and exciting networks to bring their clients.
Check out EMG’s profile to learn more!
