Photo credit to @farrahbezner!
The 2016 ANA Masters of Media Conference has come to a close, and it certainly packed a punch. We all know the media landscape is changing, but so are businesses and advertisers. That’s created a whole lot of confusion, but the speakers in Hollywood, Florida brought back some refreshing focus. Here are some of our favorite parts:
At DOmedia, out of home media excites us. We love all the ways it’s being used, the trends, and the ways it’s changing. That’s why we’re always staying up to date on the latest and greatest. To share the OOH love, here’s a roundup of our favorite news, trends, insights and general fun around the OOH world this month.
Companies like Encompass Media Group showcase the true potential and power of alternative media in the out-of-home industry. They’re creative, exciting and reliable, everything a client wants in an alternative media company.
EMG started in 2002 when they saw a need for a company who could reach consumers at multiple times in their day.
“Back when we started, alternative media was the wild west,” co-owner Don Winter said.
The founders began with 5 media offerings: coffee cup and sleeve advertising, truck side advertising, dry cleaning advertising and pizza box advertising.
“There was a very favorable response to the alternative media space.” Winter said. “Just starting out you don’t get a ton of traction. But once you get that big first deal it kind of snowballs.”
EMG knew they had to legitimize both the alternative industry and their company if they wanted to survive. EMG differentiates themselves from other alternative groups because of their emphasis on backend of operations.
Flash forward to 2016 and EMG offers over 30 media channels. Their numbers speak volumes with over 4,000 campaigns in the past 10 years.
“We work with well-known, recognizable brands that everyone is familiar with,” said Winter.
When the great recession hit and many companies folded EMG grew in business. Something co-owners Don Winter and Adam Pierce credit to clients’ trust in their business.
“Agencies and clients trust us.”
But EMG isn’t done yet. Both Don and Adam are constantly looking for new and exciting networks to bring their clients.
Check out EMG’s profile to learn more!
Media sellers have a complicated relationship with the RFP process. It’s a spreadsheet-laden, antiquated process that you just have to power through. But every RFP is an opportunity to build business.
Agencies and media buyers look at RFPs through rose-tinted glasses. In a perfect world, they create a competitive environment. A tougher RFP process can weed out vendors who aren’t worth your time.
This is a tempting idea, but don’t fall for it. If you want to promote competition and innovation, you will benefit from an increased RFP response rate. It’s not the most glamorous KPI, but it’s one that can have a big effect.
Photo credit to @Crowdsight_!
The whirlwind that was the Code/Media conference has reached its conclusion for 2016. As always, the conference was top-notch: great speakers, great ideas and a great setting. Here’s what we took away from Dana Point, CA:
