It has been a landmark year for DOmedia. We’ve released new tools, added thousands of new advertising assets and announced over $1 Billion in advertising sold through our platform. All told, DOmedia grew more than 500% year-over-year in 2015, and we’re planning to make 2016 even better. We’re looking for an experienced and talented Client Services Representative to help make it happen. Think you might have what it takes to join the DOmedia team and change the way media is bought and sold?

Here’s a quick overview of what we’re looking for:

Work on the “front-line” with our users – help them understand our product offering and get started!  Provide on-going support as current applications evolve and new applications are launched.  Most importantly, become a user advocate by listening to needs and identifying opportunities that help them become faster, smarter and better!  Use your technical aptitude to leverage marketplace analytics and identify new opportunities to add value to our user’s businesses while always keeping an eye on streamlining and standardizing application processes to drive efficiency.

Check out the full job description and apply here.

The holidays are the most magical time of the year, so we decided to share a bit of movie magic with all our friends and partners. Grab some cocoa and enjoy our holiday greeting. While you’re relaxing, we’ll be busy prepping to make 2016 the best year ever.

In-park media networks like FunTV tap into the niche market of theme park visitors as they wait in line for roller coasters. These riders have an average wait time of 30-90 minutes provides a unique opportunity to reach park visitors at a time when there are fewer distractions competing for their attention.

Wide Impressions and Reach

In-park media networks provide reach to a niche market. This innovative advertising offers wide impression. FunTV recorded 13.1 million gross impressions per 28-day schedule. Paired with the hundreds of thousands to millions of people visiting theme parks all across the country, advertisers are able to reach a mass audience.  

Captivating Content

As visitors wait in line, their entertainment is limited. In-park media networks utilize this time to engage their audiences in unique ways. FunTV offers 20% advertising and 80% programming. This programming includes music videos, trivia, games, real-time news and weather. The continuous feed of fun and advertisement captivates the audience, resulting in 79% of guest noticing at least one FunTV display during their park visit.

Visitors’ Disposable Income

Park visitors are engaged in a leisure activity and have available income to spend as they wish. The companies that choose to advertise on in-park media networks reach an audience with a wide-range of incomes. This allows a wide-range of advertising, without fear of being beyond visitors’ purchasing ability.

If you’re interested in learning more about Cedar Fair, click here.

It’s been 8 years since DOmedia began to solve out-of-home’s most difficult problems. However, we still get questions from vendors about how to get the most out of DOmedia. With that in mind, we are proud to announce DO It Right – a blog series highlighting our vendor’s most popular questions.

Today we will be tackling the task of inventory uploads. Many vendors have a large number of assets in their inventory. Listing them all within DOmedia may seem time consuming but it can pay big dividends. Our research has shown full and up-to-date asset listings are a great indicator of a vendor’s potential to generate RFPs through their DOmedia profile. Why are our best vendors listing their entire inventory on DOmedia?

Inventory listed in bulk will only appear in searches done on a basic metro level. If your billboards are grouped together in a single asset listing for a metro area, your inventory will only be shown in a fraction of search results. However, a large percentage of searches are done at a higher level of granularity. This means that companies are searching based on a specific zip code or proximity within a certain location. If inventory is not separately listed or showing exact locations, vendors are missing opportunities to win business.

Buyers want to be effective with their searches. They know what geographical areas to buy in, and they use DOmedia to find the best vendors in those areas. One global retailer utilizes our proximity tool to search for media space within a set radius of specific addresses. If they’re searching for a billboard within a 3-mile radius of a new store, inventory that has been listed with exact location will be shown in search results. In order to maximize inventory visibility to buyers, vendors need to list each asset with locations. Inventory separately listed is the only way to show locations.

Visibility is maximized once inventory is listed entirely and exactly. This creates more opportunity to win business.

The DOmedia team has helped hundreds of vendors maximize their inventory’s effectiveness. If you would like a consultation, contact our client services team today.