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OOH Innovation at 2013 Ignite OAAA/TAB Conference

by DOmedia on May 31, 2013 in Advertising, Alternative advertising, DOmedia, Events, Out-of-home advertising with No comments

Last week, like many of you, I attended the 2013 Ignite OAAA/TAB Conference in Los Angeles. I probably saw some of you at the tradeshow, workshops, general sessions or receptions. The conference was very well attended, in fact one of the best attended in recent years, and there was a buzz of excitement and enthusiasm about the direction the OOH advertising industry is moving.

The presenters and panels shared and discussed some great information, and whether you buy or sell digital, alternative, or traditional OOH media, there was relevant information for everyone. One main theme that seemed to keep appearing was Innovation. Continue reading →

Buy Me Some Peanuts and Ad Campaigns

by DOmedia on April 30, 2013 in DOmedia, New OOH Media Sellers, Out-of-home advertising with No comments

DOmedia has a star studded line up of new sellers who want to make sure your business hits a home run with every campaign! The summer season is packed with thousands of opportunities to grow your business through out of home media campaigns! Each year thousands of baseball fans flock to 27 of the top markets in the country including New York, Los Angeles, Chicago, Dallas and Miami to take in the sun shine and enjoy America’s pass time. Let’s not forget about the boys working hard in the minors too, as thousands more travel to secondary markets like Raleigh-Durham, Columbus, OH and Albuquerque to see the up and coming stars of tomorrow. Don’t fall behind in the count by missing out on the thousands of opportunities to grow your business that will be packing the stadiums this summer! Check out the new sellers coming up through our system who could be a future star in your line up! Continue reading →

Faster. Smarter. Better

by DOmedia on April 30, 2013 in DOmedia, News with No comments

Buyers becoming faster, smarter, and better.

DOmedia isn’t the first and certainly won’t be the last to use those three words to describe a new product. Our latest innovation, RFP 2.0, is the manifestation of industry leaders coming together with a shared purpose, they want to DO media better.

Faster starts with the foundation of DOmedia. Over 750 vendors and 1,000 media buyers are actively using DOmedia today. Easily searched and accessible, DOmedia provides quick access to millions of data points in ways that mirror buyers’ processes. Our RFP tools help buyers manage multiple campaigns with multiple vendors in multiple media formats. It centralizes communications and status updates while providing quick access to submitted files with a fast “download all” function. Continue reading →

Navigating through the RFP 2.0 Process

by DOmedia on April 30, 2013 in Out-of-home advertising, Technology with No comments

By now, most of you have seen our new version of the RFP Tool’€”RFP 2.0. We have gotten a lot of great feedback and common questions from sellers, which have assisted our development efforts. We will have an update with some new functionality, and I wanted to give you a heads up. In addition, I thought some useful tips might help you quickly navigate through the process.

Remember, the information below only refers to our DOmedia Standardized Template on Step 2, not individual templates customized and attached by the buyers.

Update Improvements
We are making some updates that should help make the process even easier for media sellers. Updates to the built-in template and dashboard will help you save a good deal of time.

The first update to the process is on the spreadsheet on Step Two. Our Standardized Template on Step Two will have a Live view, which will make the table bigger and easier to read. This will allow for easier scrolling as well.

Download all feature on RFP 2.0

Our next improvement is the new Download button that will be viewable on the dashboard after the Terms of Service are accepted. The Download button will allow users to download the entire DOmedia Standardized template (including the headers) to their computer. This file will download as a zip file and opens as one Excel file. No more copying and pasting from the template to Excel to work on it! Also, any information that you have already entered into the template will also download into the file. This function will allow a snapshot of your spreadsheet any given time. This download file can be saved on your computer as a record of what was sent to the client. Any attachments that you add will not be downloaded, only the Standardized Template will download. Continue reading →

Drive Sales With Premium Profiles

by DOmedia on April 15, 2013 in News with No comments

Increasing your sales starts with more planners and buyers looking for and finding what you have to offer. Agencies are seeking media information everyday and demanding relevant data and better search results from resources like DOmedia. The challenge is in creating and maintaining comprehensive and up-to-date information to meet those needs.

New Premium Profiles are built and customized by DOmedia’s team, with information you provide, to optimize your exposure in our internal as well as all external search engines. A Premium Profile – represented as a unique category/subcategory combination – includes location level detail as well as free leads from request quote traffic. And we’ll keep your information – including locations, media kits and images – updated with a quarterly audit and incorporate any changes necessary to your profiles. Company and Basic Profiles are still free to create yourself, but the depth of information included with Premium Profiles will increase your visibility significantly:

Compare Profiles	Basic	Premium
Annual Pricing	Free	$500 per product profile
Company Contact Information & Logo	✔	✔
Product Profiles Appear in Search Results	✔	✔
Product Profile Images	One Image Included	Unlimited Images
Category Profiles by Market	✔	✔
Location Profiles		✔
Media Planning Information, Photosheets, Request Quote Link		✔
Preferred Search Result Placement		✔
Custom Built Media Profiles, Quarterly Updates		✔

Also, because planners and buyers want to know which profiles have complete planning information, Premium Profiles will include a badge differentiating them and also have preferred search result placement so they are easy to find and view.

Lastly, the annual Premium cost is also 100% rebateable against your annual RFP fees, so it can pay for itself with successful orders placed through DOmedia. See more here or contact sales@domedia.com and we’ll get you started!

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