We would like to welcome the following new out-of-home media sellers to the DOmedia Marketplace. These exciting companies offer numerous engaging, eye-catching media in the country’s top markets ranging from interactive digital place-based media in executive office buildings to high-impact wallscapes, billboards, posters, cinema advertising, street teams and digital mobile trucks.
An Exclusive Look Inside Q3 OOH Trends
Here is DOmedia’s latest trend report analyzing the activities of over 2700 media buyer/seller users in the DOmedia Marketplace. Find out what media buyers were searching for using DOfind, what media sellers were offering and what markets were attracting the most activity in the third quarter of 2011.
Summary:
- DOmedia’s user base now has over 1100 companies – split almost evenly among approved media selling and buying companies
- Almost 1 in 3 media sellers have received an RFP during Q3. (If we start from the beginning of this year, that percentage jumps to 60%!)
- Taking a look at the search results, the top DMAs searched were also the biggest cities. The greater the audience, the greater the impressions.
- Roadside and outdoor urban settings have been the leading venues included in media searches. Alternative searches are not as dependent on venues as traditional searches.
- Given its rising interest, it is not surprising the digital ad networks and digital billboards controlled the top of the category searches. It seems like these categories are going to stay on top for a while because of its growing popularity and impact.
- “Digital,” the top keyword search of Q3, reinforces the growing adoption of digital formats in OOH media.
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5 Reasons Why Your Digital Place-Based Advertising Proposal Didn’t Get Bought
So you’ve spent three painstaking hours putting together a proposal for a potential media buyer – making sure your impressions numbers are accurate, formatting pictures and PDFs, and crafting a professional email showing off the value of your media – only to find out your proposal didn’t get bought. Based on the hundreds of requests for proposals (RFPs) sent by media buyers to Digital Place-Based networks & other media companies through DOmedia, here are five potential reasons why your Digital Place-Based proposal didn’t get bought:
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What People Were Saying: #DSInvestor Conference Twitter Roundup
There was quite a buzz around the Strategy Institute’s Digital Signage Investor Conference 2011 held in New York on October 17 and 18th. Taking a look at some Twitter metrics, it’s clear the chatter was centered around 110:30am Monday: Network’s Operations Panel & CEO Panel; and 9:50am Tuesday: Keynote Address & Investor Panel.
