There was quite a buzz around the Strategy Institute’s Digital Signage Investor Conference 2011 held in New York on October 17 and 18th. Taking a look at some Twitter metrics, it’s clear the chatter was centered around 110:30am Monday: Network’s Operations Panel & CEO Panel; and 9:50am Tuesday: Keynote Address & Investor Panel.
Directional Speaker Creates Full Television Experience in Restaurants Nationwide
When was the last time you enjoyed a high-quality viewing and listening experience in a place other than your own living room? Probably never, but that’s changing. indoorDIRECT has partnered with Brown Innovations to create an intimate, high-quality audio experience in thousands of restaurant locations across the country. For the first time, a dining experience combines the comforts of home and the convenience of dining out.
Have You Seen the Agenda for DPAA’s Digital Media Summit?
If you haven’t seen the agenda yet, check it out here; it really is going to be a great day focused on digital place-based media’s ability to reach consumers at the right time, in the right place with relevant content. The agenda has a number of topical panels with senior level speakers and some truly provocative thought leaders.
Summary of 2011 Global Advertising Expenditure Forecast by ZenithOptimedia
ZenithOptimedia has revised its global advertising expenditure forecast for 2011. Below is a quick summary of stats outlined by Stephen McCluskey in a recent MediaPost article.
How do you feel the predictions will match up to actual spend at the end of 2011? Leave your response in the comments section below.
Summary of 2011 Global Advertising Expenditure Forecast by ZenithOptimedia:
14th Annual Indoor Billboard Advertising Conference Oct. 13-16, Las Vegas
Article By: Article by John Koenig, President, IBAA
The Indoor Billboard Advertising Association is a proud parent of a teenager! Next month at the 14th Annual Indoor Billboard Advertising Conference, indoor advertising companies, sponsors and vendors will gather at the retro chic Golden Nugget Hotel and Casino in Las Vegas on October 13th-16th, 2011.
Like most 14 year olds, our teenager has been into ‘€œsocial media’€ years before his parents had awkwardly friended him on Facebook to keep tabs on his exploits.
Indoor Advertising is Social Media.
Some core members of Indoor Billboard Advertising Association (IBAA) have been sending advertising messages during ‘€œsocial interaction’€ settings at bars, restaurants, nightclubs, health clubs, sports arenas and other venues for nearly three decades.
One type of indoor media, restroom advertising, captures the attention of the young and affluent 21-35 year old demographic*. Often referred to as non-traditional advertising, restroom advertising is widely recognized as an extremely targeted, well-received advertising medium.
