DOmedia | Out-of-Home Media News - 90/108 - News on billboards and more from the company creating the future of out-of-home media.DOmedia

Digital Out-of-Home Unites, Shows Up for Haiti Relief Effort

by DOmedia on January 26, 2010 in Agencies, Digital signage, Events, News, Out-of-home advertising, People, Press, Technology with No comments

Since the earthquake in Haiti, DOOH has really stepped up to the plate and proved its worth the past couple weeks. In the aftermath of a tragedy felt around the world, everyone knew something needed to be done–but what? And we all wanted to help–but how? A single, unified message had to be created and made available to the masses. Quick, effective and capable of reaching millions of people worldwide.

So when Matthew Stoudt, CEO of Outcast, rang up the presidents of Zoom Media, TargetCast Networks, CBS Outernet, PumpTopTV, Premier Retail Networks, Captivate Network, AdSpace Networks and IndoorDIRECT, it wasn’t as a competitor but as a fellow industry leader trying to take action. With combined efforts and the help of the Red Cross, the group is now running “Text ‘Haiti’ to 90999” ads across thousands of screens in malls, grocery stores, gyms, doctors’ offices and much more. By running the message across all of the biggest digital screen networks (40,000+ screens to be exact), the donation effort will reach about 100 million Americans each month.

Originally, the Ad Council worked with the Red Cross to develop a digital image to distribute across OOH screens. From there, it was picked up and distributed through OAAA. Lamar, Clear Channel, Health Media Network and Zoom Media have all picked up these ads as well. Some of the Ad Council messages include Michelle Obama or Bill Clinton and George Bush asking for donations. Some companies, such as iDklic Digital Signage and Narrowcasting in Belgium, put together their own ads and began running them across all of their networks. RAMVISION is also running a 2-week campaign for the Disaster Emergency Committee, broadcasting across their Shopping Centre Network.

Interested in joining the effort but don’t have the time or resources to put a spot together? The Preset Group has you covered. They’ve put together PSAs for use by anyone in the digital out-of-home community. For more info, click here.

Out-of-Home, Holiday Style

by DOmedia on December 21, 2009 in Advertising, Alternative advertising, Events, Guerrilla Marketing, Out-of-home advertising with No comments

It’s that time of year again for snowflakes, candy canes, mistletoe and–of course–holiday ads. And nobody does them better than the out-of-home industry. Take a look at some of this year’s unique and eye-catching campaigns.

Here is a great example done for London’s Heathrow Airport. Following their slogan, “Making every journey better,” the world’s largest sprig of mistletoe was hung in Terminal 5, perfectly placed for a quick kiss between reconnecting loved ones.

This OOH campaign for Gap combined a very noticeable plaid wrapped bus and the peppiest street team I’ve ever seen (especially at 5:30 am). Made up of 12 professional dancers and drummers–all sporting the Gap plaid–the street team began in New York City’s Times Square, spreading holiday cheer as they flipped, shouted and threw giveaways into the crowd. Then they hopped back on their bus and headed to the next city on the tour.

The flash mob may be overdone, but who can ignore a couple hundred dancing elves that appear out of nowhere? Brought to us by OfficeMax, the holiday sensation Elf Yourself made its presence known this year with hundreds of elves and a choreographed dance that took place in New York’s Union Square. When the dance was finished, the elves ran off, yelling out, “Elf yourself” as they went.

Image Provided by MediaWeek

To launch its annual holiday campaign, Coca Cola worked with Eye to dominate the Belfast International Airport using digital screens and traditional formats.

Captain Morgan Goes for a Touchdown

by DOmedia on December 16, 2009 in Advertising, Alternative advertising, Events, Guerrilla Marketing, Out-of-home advertising, Sponsorships with No comments

Well, you can’t blame the Captain for trying.

According to Media Life, Captain Morgan came up with a plan to get NFL players to pose in the iconic Captain’s stance (knee up, hand on knee, other hand on hip… assuming you’re short a sword) after scoring a touchdown. In return? The rum company would donate $10,000 to the Gridiron Greats Assistance Fund for each player who struck a pose during regular season, $25,000 during playoffs and $100,000 during the Super Bowl. Not a bad deal considering 30-second TV spots can cost millions and still don’t generate buzz like many guerrilla advertising stunts do.

Unfortunately, Philadelphia Eagles tight end Brent Celek got a little too eager and decided to pull out the move in a game against Dallas nearly a week before the campaign was supposed to kick off. Although the cameras caught it all and Captain Morgan still got its moment in the end zone, the NFL jumped on it almost immediately in an attempt to safeguard existing agreements and sponsorships. So even though there will be no more celebrating with the Captain during game time, it was still a great plan and even succeeded in creating the buzz it set out to.

Big News for Small to Mid-Size Sellers of Alternative, Traditional & Digital Out-of-Home Media!

by DOmedia on October 22, 2009 in Advertising, Alternative advertising, DOmedia, News, Out-of-home advertising with No comments

Well the news is out… DOmedia has officially launched two new tools for media sellers of alternative, traditional & digital out-of-home media. Introducing DOinventory and DOimprove, the most recent additions to our comprehensive tool set. DOinventory helps media providers manage their available media listings, ensuring that everyone who markets, sells or schedules within their organization has up-to-date and accurate information. DOimprove is a suite of services designed to provide critical resources needed to help small and mid-size sellers compete.

To find out more about DOinventory & DOimprove, click here.

Freshbox Catering hits the streets of Columbus, Ohio

by DOmedia on September 25, 2009 in Uncategorized with No comments

Newly launched social enterprise Freshbox Catering took to the streets of Columbus, Ohio armed with Freshbox-branded attire and their signature desert, chocolate-covered Oreos™ to promote their launch this week.

Freshbox Catering Street Team

100% of Freshbox’s proceeds benefit work training programs at Faith Mission homeless shelters and they were recently highlighted by the State of Ohio as a model social enterprise. Congrats on your launch and great use of alternative advertising to spread the word!