The Digital Content Store for Digital Screens

by DOmedia on October 25, 2010 in Digital signage, Out-of-home advertising, Technology, Trends with No comments

As more and more digital screens pop up in high traffic venues across the country, digital networks are struggling to provide up-to-date, relevant content to viewers. Without a dedicated production team or a big name partnership with a content provider, digital networks and venues are left with little choice in terms of engaging content for their viewers. In order for the digital signage industry to be welcomed with open arms, it must provide value to the consumer without being overtly intrusive with advertising.

Screenfeed understands digital signage networks and how important fresh, engaging content is when it comes to attracting viewership. But they also know the toll it can take on a company that creates custom content to fill a playlist, then attempts to continually refresh it. Oftentimes, it just isn’t economically feasible to take that burden on for a digital network.

As The Digital Signage Content Store®, Screenfeed provides the best licensed digital signage content in the industry. Digital networks and operators can subscribe to a number of different channels. Screenfeed will mix them up automatically and consistently deliver the content to the network. And because it works with any digital signage software, you can schedule hours of dynamic content in just minutes! Whether it is one screen or a nationwide network, Screenfeed’s scalable solution can deliver. Plus, because many of their channels offer great looking hi-def content based on photos, graphics and information rather than video, you can get HD content at a low bandwidth.

So What Are the Different Channels?

News-in-Pictures
To attract attention to screens, these channels feature high resolution photos of celebrities, sports heroes, well-known places and events people recognize at a glance. Each photo is accompanied by a brief headline. News-in-Pictures channels include Top News-in-Pictures, Celebrity Life-in-Pictures, and Sports-in-Pictures. Screenfeed also recently added Health, OMG!, Tech, Business, World, Canada and UK News categories as well. Learn more »

Daily Video News
This channel engages viewers at a deeper level, providing videos that include a brief story of a breaking news topic including interviews, movie reviews, politics, business and sports. Choose to receive either a single news minute covering the best stories of the day, or subscribe to a full set of 5-9 video stories daily for each channel. Daily Video News channels include Today’s Top Video News, Entertainment Video News, Sports Video News, NewsMinute Daily Video, Showbiz Minute Daily, and Daily Celebrity News. Recently added channels include Today-in-History, Lifestyle, Tech, Business, and Strange News categories.

Weather Graphics & Video
You may not know it, but weather is the #1 requested type of content on digital signage. So why not give the people what they want? Stick with simplicity using the Basic Weather or Weather Graphics Package. Or you can really ‘€œwow’€ your audience with the HD Video Weather, Weather Radar Package, Premium Weather Center or even customize your weather services.

Infotainment
People want to be entertained. Using Screenfeed’s Infotainment channels, you can easily capture your audience’s attention with some fun facts and information that actually engage them. Perfect for doctors office waiting rooms, Healthy bites provides health information in HD that can be branded or sponsored. Also great for a waiting room or area with a captive audience is the Photo Trivia Channel, complete with HD photos and interesting facts about science, travel, celebrities, sports, nature and history. Or check out the Top Tweets Channel, a moderated feed of the most interesting and appropriate tweets of the day. Want to provide localized content? Try the Local Event Information channel, offering community, sports, music and theater event details. Screenfeed also provides unique content with the Celebrity Biographies channel and Weekly Fashion Review channel.

Ambiance
Captivate your audience with the ultimate visual appeal. Through the Naturescapes Channel, eye-catching high-definition footage of pristine beaches, mountains, dense forests and colorful rainforests combine with natural sounds and relaxing music to create the right environment. Want something a bit more exciting? The Extreme Sports Video Channel shows wipeouts, tricks and unbelievable scenery on water, land, snow and air. And perfect for banks, offices, hospitality, cafes, restaurants and golf retail, the Golfscape Channel offers breathtaking photography of golf landscapes around the world.

Learn more about Screenfeed’s Content Channels

Getting started is pretty simple.
1. Browse the vast collection of digital signage content channels and decide which of them you’d like to subscribe to. Once you’ve chosen your channels, call 1.800.461.3002 to subscribe.
2. Next, Screenfeed will gather info about your network and software, then set up your account to provide the right format and delivery method.
3. Finally, you schedule the content in your playlist.

Once the content is scheduled, delivery will be automated with no further work from the network.

To find out more or to subcribe, call Screenfeed at 1.800.461.3002 or visit www.Screenfeed.com.


2010 AdAge Marketer of the Year’s Key Success Factors (Ford)

by DOmedia on October 18, 2010 in Advertising, News with No comments

Today Advertising Age named Ford Motor Company (NYSE: F) the 2010 Marketer of the Year. Citing its drive towards profitability in one of the worst economic crisis in current history, Ford certainly deserves the trophy.

Below are the highlights of Ford’s success:

  • $4.7 billion profit first two quarters 2010
  • 17% U.S. Auto & Light-Truck Market Share 2010 YTD
  • U.S. yearly sales ‘†‘ 17% through August (doubling industry-wide gain of 8.4%)
  • 55% more likely to buy Ford due to refusal of TARP funds (Rasmussen Reports survey)

The appointment of the company’s first global leader of marketing, sales & service, Jim Farley, is certainly one reason for the company’s turnaround. Additional factors include:

  • One Ford – internal & external focus on a single brand
  • Marketing focused on the product – not Henry Ford
  • An internal bottom-up creativity culture shift
  • Merging the Advertising & PR departments
  • The Train Model – tapping the best agency talent inside/outside WPP

It seems betting the company on the refusal of TARP funds in 2008 paid off for the auto giant with a once in a lifetime PR boost and an environment poised for a major cultural & marketing shift.

You can read more about the 2010 Marketer of the Year on AdAge.com.

Source: Advertising Age, 2010


ECOtality’s EV Project: Clean Energy Tech & Digital Ad Networks

by DOmedia on October 14, 2010 in Alternative advertising, Digital signage, Out-of-home advertising, Technology, Trends with No comments

EVProjectlogo

With a history in electric transportation that dates back to 1989, ECOtality North America has worked on every Electric Vehicle(EV) initiative in North America since the 1990’s. Under the guidance of ECOtality, the EV Project will install the largest EV infrastructure to date. The EV Project is scheduled to deploy 15,000 chargers and 8,300 EV’s in 2011. All chargers will have an individual digital display that will inform consumers of their charge event status and deliver advertising.

Continue reading →


DO the Math: Reach Sports Fans This Football Season

by DOmedia on October 11, 2010 in Advertising, Trends with No comments

What % of Adults Regularly Follow Their City's Team?

For advertisers looking to reach the football audience this season, here are some of the cities with the highest number of football fans who are loyal to their city’s team. Overall, 61.2% of US adults regularly follow a professional football team, 56.5% of which are males and 43.5% of which are females. Professional football fans are also affluent’€”38% earn more than $75,000 in HHI, and 24% earn more than $150,000 in HHI.

You can reach this captive audience using a DOmedia’s targeted search tools which give you the power to select top DMAs and filter results by specific categories and venues.

Begin your search for sports stadium media >>

Source: “The Media Audit Sports Report” – 2010


Big Brands Bring Campaigns Out-of-Home this Fall

by DOmedia on September 29, 2010 in Advertising, Alternative advertising, Branding campaigns, Digital signage, Events, Guerrilla Marketing, Out-of-home advertising, Street furniture, Trends with No comments

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This season, the leaves are changing, the air is getting crisper, and the big brands are taking it outside… Outside of the home, that is.

When deciding how to build excitement and promote tune-in for the new fall schedule, Fox chose to move away from the TV commercials to focus on OOH, taking advantage of traditional formats along with digital billboards and networks. The driving factor behind the new move to digital? — the ability to show full-length pilots for some of this season’s lineup, such as “Raising Hope” and “Lone Star”. Full pilots ran on three major airlines, the Hotel Networks and Princess Cruises, and street-level video networks at subway stations.

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Next up: Budweiser. The king of beers (whose recent sales would suggest he’s been overthrown) needed to find a way to cozy up to young under-30 beer drinkers. The solution? In-bar promotions. The bait? Free beer! The campaign started earlier this week, encouraging under-30’s to “Grab some Buds,” and reaches it’s high point tonight as the brand hosts the “Budweiser National Happy Hour.”

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So what does a company do when they want to reach active 20 and 30-something’s who don’t spend their time watching TV and surfing the net? They go to them! Just ask Mitsubishi, who recently found a new way to reach the M-Generation, their target demographic whose lifestyles closely tie in with some of the vehicles’ “personalities”. The brand decided to take it on the road, showing up at races, trail heads for mountain biking, dog parks and more, asking people along the way–“What Are You Into?”


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