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Summer Creativity Provided by VW and Volvo

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Who says the mundane tasks of our lives can’t be spiced up a little bit? The people at Volkswagen clearly have the creativity to do just that. After the wildly popular Fun Theory experiment, Volkswagen has now rolled out its sister campaign, the Fast Lane Theory. Life is always a little more fun in the fast lane, doesn’t it seem? Even better when you’re cruising in a Volkswagen on the Autobahn in Germany.

In the Alexanderplatz subway station in Berlin, Volkswagen constructed a slide to run the length of the stairway so that when walkers approached at the top of the stairs they had 2 options: a) take the stairs allll the way down or b) zip down the slide in 2 seconds. What would you pick? Check out the excitement that ensues.

In another unexpected place, the grocery store, the genius VW people assembled a grocery cart with a skateboard attached to the bottom, just under the handlebar. Think back to what you did as a kid (which most likely drove your mom crazy): run with the cart, jump on the bottom shelf and coast down the aisles, narrowly missing the four foot high display of paper towels at the end or the elderly lady reaching for the sugar on the top shelf. The reactions are the greatest part of the experiment, in my opinion. There were some people who were a tad confused by all the fun during such a boring chore as grocery shopping and others totally embraced the fast lane. Either way, we applaud Volkswagen for bringing out the kid in everyone again.

Across the pond, a VW competitor has also created a promotion gimmick this summer. Volvo is working to bring back the essence of movie drive-ins, only this time with all Volvo cars provided. You don’t even need a driver’s license! Dubbed the ‘€œVolvo Starlite Urban Drive-In‘€, Volvo has picked the cultural Truman Brewery in London to host the event. Once you’ve booked your tickets, pick out one of the 25 Volvos on location to pack in with a friend – 2 per car – and enjoy the movie on screen, whether it is Dirty Dancing or Grease. You can’t go wrong with Johnny Castle’s twisting hips or Danny Zuko’s retro leather jacket. Feeling hungry? Order some popcorn from one of the waitresses zipping through the lot on her roller skates. The Starlite’s success was so overwhelming (tickets sold out in less than a minute!) the creators are considering packing up and taking the event nationwide.

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