All posts tagged Alternative advertising

OOH Innovation at 2013 Ignite OAAA/TAB Conference

Last week, like many of you, I attended the 2013 Ignite OAAA/TAB Conference in Los Angeles. I probably saw some of you at the tradeshow, workshops, general sessions or receptions. The conference was very well attended, in fact one of the best attended in recent years, and there was a buzz of excitement and enthusiasm about the direction the OOH advertising industry is moving.

The presenters and panels shared and discussed some great information, and whether you buy or sell digital, alternative, or traditional OOH media, there was relevant information for everyone. One main theme that seemed to keep appearing was Innovation. Continue reading →

June’s Newest Out-of-Home Vendors on DOmedia

DOmedia has recently added seven out-of-home media vendors to the largest marketplace of traditional, digital, and alternative out-of-home media during the month of June.  These vendors offer a variety of media ranging from permanent / digital billboards to and sponsorship opportunities in a variety of venues. From the road, to the travel plaza, and the retail store to the contractor showroom, these networks are prepared to reach your customers wherever they drive, shop, or work. Read more to learn about each new media vendor and view their DOmedia profile to request a free quote today.

Click any company name below to view their Company Profile on DOmedia and Request a Quote.

Continue reading →

DO the Math: Reach Sports Fans This Football Season

What % of Adults Regularly Follow Their City's Team?

For advertisers looking to reach the football audience this season, here are some of the cities with the highest number of football fans who are loyal to their city’s team. Overall, 61.2% of US adults regularly follow a professional football team, 56.5% of which are males and 43.5% of which are females. Professional football fans are also affluent’€”38% earn more than $75,000 in HHI, and 24% earn more than $150,000 in HHI.

You can reach this captive audience using a DOmedia’s targeted search tools which give you the power to select top DMAs and filter results by specific categories and venues.

Begin your search for sports stadium media >>

Source: “The Media Audit Sports Report” – 2010