I just read an Adweek interview with David Verklin, CEO of Carat Americas, discussing the recent merger of Carat USA (traditional media agency) with Carat Fusion (its digital agency). The result is an agency set up to manage both online and offline activities for its clients. While this is “revolutionary” and “trendsetting” in the industry, […]
Entries from July 2007
Carat merges online, offline advertising agencies
July 30th, 2007 · No Comments
Tags: Advertising · Agencies
TechCrunch9 was a 10!
July 30th, 2007 · No Comments
Well, Dave Hunegnaw (founder & head of business development), Jon Myers (founder & head of user interface/design), Todd Cameron (founder & CEO) and myself spent Friday evening meeting, greeting and mostly being blown away. What can I say?!? TechCrunch 9 was an amazing event!! A big thank you to TechCrunch, Jeanne Logozzo, August Capital, […]
DOmedia Hits TechCrunch Meetup 9
July 27th, 2007 · 1 Comment
With a lot of work, a few haircuts and a new pair of shoes, we’re ready to unveil our alternative media marketplace to the who’s who of the tech world. Journalists, investors, and industry insiders are all here to meet, greet and check out what could be the next great wave in the web […]
Tags: Events
Vespa Offers Free Parking in NYC
July 25th, 2007 · No Comments
I ran across this promotion recently which really captured my attention. Apparently Piaggio Group USA (importers of the iconic scooters you see zipping around town) partnered with select Edison ParkFast garages in the Big Apple to offer free parking to riders of these little eco-sound vehicles for a limited time (you didn’t think “free” was […]
Tags: Branding campaigns · Alternative advertising
NFL to Use Photographers to Promote Sponsors
July 23rd, 2007 · No Comments
AdFreak recently commented on the NFL’s latest rule change requiring sideline still photographers to wear league-supplied vests carrying two of its sponsors’ logos (Reebok and Cannon) on the back. This raises an interesting question for asset owners and advertisers alike … how far does “ownership” extend? In this case, who “owns” the photographers’ clothing? The […]
Tags: Sponsorships
