• Entries from March 2009

    KFC: Kindess From the Colonel?

    March 31st, 2009 · No Comments

    KFC’s Colonel Sanders has temporarily left the world of fried chicken to instead fill in potholes.  Following the recent trend of cause-marketing, the company is now helping local governments by fixing their streets.  In return, KFC can market their “Fresh Tastes Best” campaign by stamping “Re-freshed by KFC” on the freshly laid pavement.

    The current economic [...]

    Tags: Advertising · Alternative advertising · Branding campaigns · Events · People · Trends

    Go Big or Go Home

    March 23rd, 2009 · No Comments

    Tags: Advertising · Alternative advertising · Branding campaigns · Events · News · Technology · Trends

    4A’s Media Conference & Tradeshow Recap

    March 10th, 2009 · No Comments

    Tags: Alternative advertising · DOmedia · Events · News · People · Sponsorships