Just ran across this post on the EcoLocalizer blog about the new solar-powered bus shelters in Miami, FL. As part of its 20-year exclusive contract to provide street furniture for the city, Fuel Outdoor is replacing worn-out shelters with 600 new, eco-friendly options. The sleek, modern designs include solar panels to take advantage of the […]

Just ran across an interesting post on TechCrunch profiling the latest addition to Google Analytics…TV ad measurement. This enhancement to their previous offering of Adwords TV Ads promises marketers instant access to key performance indicators:

impressions delivered
number of ad plays
cost
CPM

Additionally, since all of this information is loaded into the familiar Google Analytics interface, you can view […]

A while back I read about a number of interesting outdoor executions promoting the A&E original series Paranormal State…most notably a billboard where a face mechanically protrudes then fades away and a wallscape that incorporated sound that only passers-by could hear. In fact, this second execution won an OBIE this year for Special FX (the […]

You may remember us talking about Google advertising on the moon, and then Virgin and Google joining forces to conquer Mars. While those seem to have been elaborate April Fools’ hoaxes, we just ran across another far-fetched advertising opportunity that is, in fact, the real deal.
Remember when you were a kid and you could lay […]

Having already taken over the Earth, it appears Google may be looking to the heavens for its next conquest. According to this Dean Whitney post that hit the cyberwaves yesterday, Google is working on a deal with Virgin Galactic that will allow it to sell (waaaayyyy) out-of-home advertising on the Moon by 2010….yes, you read […]