A few months ago I snapped this pic of the Goodyear blimp from my backyard while playing while playing with Mickey (my dog). The blimp is actually in town quite a bit during the fall for Buckeye football. This shot was from the weekend the blimp was in town for the first round NCAA tourneys. Haven’t really thought about it much but while in LA over the memorial day weekend, I saw so much outdoor advertising and it got me thinking… who was the “originial non-traditional”? Got me thinking… gotta be Goodyear.
So I decided to google the airship and here’s the deal… since 1925 Goodyear has used over 300 airships to get their brand in front of audiences around the world. Superbowls, Olymics, Indianapolis 500, World Series… every single outdoor event (and then some others)… just look in the air and there’s the blimp.
Countless other advertisers have tried to replicate the success of the blimp but it’s still the Goodyear blimp that people young and old point to when it flies over stadiums and major events around the country.
Nice job Goodyear.
