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Follow the Money

MediaPost Publications today reported yet another high-profile acquisition in the out-of-home industry. Private equity firm Veronis Suhler Stevenson purchased Brand Connections (a multi-channel, multi-venue OOH company) for an undisclosed sum from another PE firm, the Cypress Group. While terms of the deal were not disclosed, the company reportedly received more than 50 bids — highlighting the considerable interest in the OOH segment these days. Making this particular acquisition even more interesting to me is the fact that Veronis Suhler Stevenson is the same PE firm that partnered with PQ Media on the Communications Industry Forecast 2007 – 2011. That study has been become an industry standard for benchmarking media spending, usage and trends. Obviously the folks at VSS have been closely monitoring the same trends we’re all seeing. OOH and alternative media is a good investment.

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