Newly launched social enterprise Freshbox Catering took to the streets of Columbus, Ohio armed with Freshbox-branded attire and their signature desert, chocolate-covered Oreos™ to promote their launch this week.
100% of Freshbox’s proceeds benefit work training programs at Faith Mission homeless shelters and they were recently highlighted by the State of Ohio as a model social enterprise. Congrats on your launch and great use of alternative advertising to spread the word!
Once again, McDonald’s has found another creative and attention-grabbing way of showcasing their coffee. This time the stunt took place in three Canadian cities for two weeks as a way to encourage people to stop in for a free cup of coffee. Whether driving, walking or looking on from a local building, the ad was impossible to miss. Suspended 50 feet in the air was a giant coffee pot pouring a stream of coffee into a 7 ft tall cup (complete with the new cup design, of course).
Like I said, this isn’t the first time McDonald’s has put their coffee in the spotlight using an amazing and larger-than-life stunt. Earlier in NYC’s Times Square, the fast food chain raised an installation on the side of a building that included a giant spigot pouring hot coffee into a massive McDonald’s cup below. It’s no wonder McDonald’s did well in the OBIE Awards. They’ve done an incredible job of creating campaigns that are truly memorable and really stick with people.
In today’s world, ads are everywhere. To be effective and catch the eye of consumers, an ad has to bring a little something extra to the table, give people a reason to notice. Submedia’s recent campaigns for Dasani water and Coca-Cola did just that, literally stopping people in their tracks.
It’s rare to find ads that people get excited about. That’s why Submedia’s work is always so effective. They bring advertising that is fresh, innovative & entertaining. Take the Dasani and Coke campaigns, for example. Using storefronts, Submedia created 3D interactive displays that actually moved with passersby. In that way, they not only caught attention, but actually got people interacting with the ads… to the point that some were even running up and down the sidewalk. Well done, Submedia! We can’t wait to see what you do next.
Find out more about Submedia’s walking motion picture displays and more.
What better way to celebrate a 60 year anniversary and the re-launch of a 3D-version of the classic board game Candy Land than an alternative media campaign on the world-famous Lombard Street in San Francisco? Great find by the folks at Media Life Magazine.
Photo Credit: (AP Photo/Hasbro Inc., Darryl Bush)
The lucky kids who got the chance to play life-size Candy Land and hang out with the likes of Mr. Mint and King Kandy were chosen from San Francisco nonprofit Friends of the Children and University of California’s San Francisco Children’s Hospital.
Photo Credit: (Ted Weinstein/SFist)
The stunt got tons of attention from San Francisco tourists and was covered by numerous radio, TV, and newspapers outlets. It’s safe to say that everyone had fun and Candy Land’s maker Hasbro deserves a big kudos for this – pardon the pun – sweet campaign.
