Once again this year, the annual TAB/OAAA Conference was a huge success! On center stage, the industry revealed a new brand position based upon extensive interviews, focus groups and committee meetings held since last year’s conference:
Reflecting the industry’s forward-looking & contemporary capabilities that are keeping pace with change, Continue reading →
Recently, I presented to a group of advertising professionals. In my presentation, I incorporated some slides from the Outdoor Advertising Association of America’s agency presentation. After the presentation, one of the outdoor veterans in the room came up to me and said that he had been in the OOH industry so long that he was familiar with just about everything in the presentation. But, what really got him was the slide entitled ‘€œThe Value of Time.’€
A few years back, The Henley Center conducted a study on time. The study revealed that more than any other commodity (including money) time is the one resource we wish we had more of in our busy lives. We all find ways to spend time, invest time, waste time, but the one thing we cannot do is create more time. We even fall prey to the term ‘€œTime Management’€’€”pretending that time is manageable. In reality, we are only managing our activities inside of the time windows that we are given. We are stuck with our 24 hours of time’€”that’s it. The only thing we have control over is how we use our 24 hours. Reinforcing the findings–time is our most valuable commodity.
In the movie In Time (2011), instead of using a monetary currency, they use time. For instance, instead of paying $20,000 to buy a boat, it Continue reading →
DOmedia welcomes 6 new traditional, digital, and alternative media vendors available for your next campaign. These companies add even more opportunities to the DOmedia marketplace which already has over 600 media vendors and counting. Whether you’re trying to reach the consumer at the airport, in-flight, on a trolley, on the highway, or in a doctor’s office, these new vendors have you covered. Read more to learn about each new media vendor and view their DOmedia profile to request a free quote today.
Click any company name below to view their Company Profile on DOmedia and Request a Quote.
Four new traditional and digital billboard vendors are now available on DOmedia for your next campaign. In addition to the added variety of traditional billboard locations, these vendors offer digital displays and wallscape opportunities. These vendors are large enough to offer the locations you’re looking for, but small enough to value your business and to make your satisfaction a priority. Read more to learn about each new media vendor and view their DOmedia profile to request a free quote today.
Click any company name below to view their Company Profile on DOmedia and Request a Quote.
