Archive for December, 2015

It’s been 8 years since DOmedia began to solve out-of-home’s most difficult problems. However, we still get questions from vendors about how to get the most out of DOmedia. That’s why we’ve created DO It Right – a blog series highlighting our vendor’s most popular questions.

Many DOmedia vendors offer alternative media space, such as coffee sleeve advertising or boat wrapping. Business owners with unique offerings sometimes worry that their products are too unique to fit within DOmedia’s format categories, which are based on industry standards set by the Traffic Audit Bureau. But, there are big benefits to choosing an existing category, even if it is not a perfect fit. Inventory that has been properly categorized is more visible in search results.

Most of the searches conducted on DOmedia are filtered by format. Keeping inventory in an extremely niche category keeps these products isolated from large searches. Limited searches are being done for unique offerings; but by placing unique inventory in broad categories, vendors are creating opportunity for buyers to see alternative offerings. This translates to more opportunities to win business!

Our client services team has overseen over 1,000 vendors as they added their business to DOmedia. They are experts in helping improve search visibility within the platform, and they are happy to help you choose the best category for you inventory. You can reach the client services team by calling 866-939-3663.

Want another pro-tip for increasing your visibility to media buyers? Read our recent article on the importance of listing specific assets within DOmedia.

It has been a landmark year for DOmedia. We’ve released new tools, added thousands of new advertising assets and announced over $1 Billion in advertising sold through our platform. All told, DOmedia grew more than 500% year-over-year in 2015, and we’re planning to make 2016 even better. We’re looking for an experienced and talented Client Services Representative to help make it happen. Think you might have what it takes to join the DOmedia team and change the way media is bought and sold?

Here’s a quick overview of what we’re looking for:

Work on the “front-line” with our users – help them understand our product offering and get started!  Provide on-going support as current applications evolve and new applications are launched.  Most importantly, become a user advocate by listening to needs and identifying opportunities that help them become faster, smarter and better!  Use your technical aptitude to leverage marketplace analytics and identify new opportunities to add value to our user’s businesses while always keeping an eye on streamlining and standardizing application processes to drive efficiency.

Check out the full job description and apply here.

The holidays are the most magical time of the year, so we decided to share a bit of movie magic with all our friends and partners. Grab some cocoa and enjoy our holiday greeting. While you’re relaxing, we’ll be busy prepping to make 2016 the best year ever.

In-park media networks like FunTV tap into the niche market of theme park visitors as they wait in line for roller coasters. These riders have an average wait time of 30-90 minutes provides a unique opportunity to reach park visitors at a time when there are fewer distractions competing for their attention.

Wide Impressions and Reach

In-park media networks provide reach to a niche market. This innovative advertising offers wide impression. FunTV recorded 13.1 million gross impressions per 28-day schedule. Paired with the hundreds of thousands to millions of people visiting theme parks all across the country, advertisers are able to reach a mass audience.  

Captivating Content

As visitors wait in line, their entertainment is limited. In-park media networks utilize this time to engage their audiences in unique ways. FunTV offers 20% advertising and 80% programming. This programming includes music videos, trivia, games, real-time news and weather. The continuous feed of fun and advertisement captivates the audience, resulting in 79% of guest noticing at least one FunTV display during their park visit.

Visitors’ Disposable Income

Park visitors are engaged in a leisure activity and have available income to spend as they wish. The companies that choose to advertise on in-park media networks reach an audience with a wide-range of incomes. This allows a wide-range of advertising, without fear of being beyond visitors’ purchasing ability.

If you’re interested in learning more about Cedar Fair, click here.