It’s been 8 years since DOmedia began to solve out-of-home’s most difficult problems. However, we still get questions from vendors about how to get the most out of DOmedia. With that in mind, we are proud to announce DO It Right – a blog series highlighting our vendor’s most popular questions.
Today we will be tackling the task of inventory uploads. Many vendors have a large number of assets in their inventory. Listing them all within DOmedia may seem time consuming but it can pay big dividends. Our research has shown full and up-to-date asset listings are a great indicator of a vendor’s potential to generate RFPs through their DOmedia profile. Why are our best vendors listing their entire inventory on DOmedia?
Inventory listed in bulk will only appear in searches done on a basic metro level. If your billboards are grouped together in a single asset listing for a metro area, your inventory will only be shown in a fraction of search results. However, a large percentage of searches are done at a higher level of granularity. This means that companies are searching based on a specific zip code or proximity within a certain location. If inventory is not separately listed or showing exact locations, vendors are missing opportunities to win business.
Buyers want to be effective with their searches. They know what geographical areas to buy in, and they use DOmedia to find the best vendors in those areas. One global retailer utilizes our proximity tool to search for media space within a set radius of specific addresses. If they’re searching for a billboard within a 3-mile radius of a new store, inventory that has been listed with exact location will be shown in search results. In order to maximize inventory visibility to buyers, vendors need to list each asset with locations. Inventory separately listed is the only way to show locations.
Visibility is maximized once inventory is listed entirely and exactly. This creates more opportunity to win business.
The DOmedia team has helped hundreds of vendors maximize their inventory’s effectiveness. If you would like a consultation, contact our client services team today.
