Archive for April, 2017

Pizza Hut tied into the spirit of March Madness by creating an intriguing marketing campaign. Ever wanted to order pizza with just the push of a button? With Pizza Hut’s Pie Tops, that’s possible- and the button is in a pair of shoes.

Teaming up with “Shoe Surgeon” Dominic Chambrone, Pizza Hut’s team created the white and red pair of sneakers, sporting the brand name on the ankle strap and company logo on the tongue. Under the logo is where the magical pizza button lies.

It’s not exactly magic. Using the Pie Tops app on a smartphone, users set up their profile and make a default pie. After that, any time a pizza is desired users simply have to press the tongue of their shoes and Bluetooth connections send the order to the app. Within minutes, a fresh Pizza Hut pie will be delivered to your location, which is tracked through the shoes.

Don’t get too excited; chances are you will never own a pair. Only 64 pairs of Pie Tops were made (to match the number of teams that begin the tournament), and the majority went to media influencers. However, Pizza Hut did give a few lucky fans their own pairs.

The primary goal of the campaign is to emphasize how easy it is to order Pizza Hut pizza online or through their app. The buzz that the shoes created brought tons of publicity to the company, and gave everyone a laugh after a few moments of disbelief. Will we see more clothing with ordering capabilities in the future? Possibly, and maybe next time a company will decide to sell the merch to the general public. In the meantime, here’s a clip to help explain how these shoes actually work.

Réno-Dépôt worked with Sid Lee Montreal to come up with an extremely creative way to advertise paint. While the concept itself doesn’t sound particularly fascinating, the tech that goes into the bus stop ad is pretty impressive. A sensor captures colors within the view of the bus stop, and pulls up a corresponding SICO brand paint swatch in real time. From the colors of people’s clothes, to cars driving by, to the trees across the street, the camera captures any color within its view. As Reno-Depot boasts, “If it’s on the swatch, it’s on our shelves.” They clearly convey that they have a wide selection available. A color-changing panel in a bus stop is sure to draw attention, as people wait for the bus and simply need something to occupy their time. This innovative OOH campaign is sure to turn some heads. See the advertisement in action here.

Want to see more? Here are some other posts about OOH campaigns we loved.