Archive for November, 2017

According to the Bureau of Transportation Statistics, over 58 million people are projected to fly domestically for the holiday season.  While this increase in travel is surely great for airlines and travel companies, it can also be a major opportunity for OOH advertisers. This post will detail the different forms of airport advertising, and explain how to make an impact on the hordes of holiday travelers that are sure to be buzzing around in airports all across the country.

Airport Baggage Trolleys

Airport baggage trolleys can be found all over the airport, but are especially prevalent in the area between passenger drop off and security check-ins. The ads placed on them usually measure 19″ (w) × 23″ (h) and are very effective because their reach can extend past just the person pushing the cart. They also can be simultaneously directed at the other passengers who will see the ad as the cart moves around the airport, essentially serving as a mini mobile billboard!

Scrollers & Hoardings

Banners, digital ads, and scrollers can be effective when placed at nearly any location within an airport. If you want to maximize your OOH opportunity think about placing ads next to flight information/update boards, in the space between gates, or in high-density waiting zones (i.e. boarding gates, security check-in, etc.). Considering all the traffic that the holidays are bound to bring in, placing an ad in a location where attention is sure to be focused has the potential to make an OOH offering especially impactful.

Baggage Carousel Ads

The final stop for nearly every airline passenger is baggage claim and unfortunately, the time here is often just time spent bored, waiting for bags to arrive. Take advantage of these idle minds and give them something to look at. Place a banner ad on top of the baggage carousel, or even wrap the carousel itself with an OOH advertisement! Any ad placed at baggage claim is sure to engage the masses of passersby attempting to exit the airport.

Now that you know are familiar with various types of airport advertising head on over to DOmedia, the host to the largest database of OOH vendors in the USA, to find the perfect OOH airport display for this holiday season. 

DOmedia, the host to the largest database of OOH vendors in the US, is constantly encountering innovative vendors. In our Vendor Spotlight series, we attempt to highlight these companies and explain to you how they are pushing the industry forward. Today we’re focusing on The Gotcha Group. The Gotcha Group owns and operates a large portfolio of promotional and experiential vehicles and has advertising kiosks on over 140 college campuses.

Founded in 2009, The Gotcha Group is a national leader in college OOH advertising and provides promotional marketing solutions at major events and in top DMAs. Their current offerings include exclusive kiosks on college campuses, promotional vehicles, bike share, and sampling networks, all available nationally.

Whether it’s giving away samples or offering free rides in their branded vehicles, these kinds of encounters leave a lasting impression on consumers. They’re directly engaging in a one-on-one conversation with the brand. This also means they are more likely to talk about the experience with their friends or share a picture on social channels. With promotional vehicles available nationally and their OOH footprint, Gotcha provides dynamic opportunities to take over campuses. Their unique assets provide access to highly coveted audiences and extended engagement.

According to VP of Business Development, Mac Russel:

“The Gotcha Group owns and operates the largest premium OOH footprint on college campuses. Our carefully cultivated, exclusive school partnerships allow access to the highly-coveted college audience where they eat, sleep, and study. Gotcha’s media displays demand attention and create instant brand awareness using a medium that can’t be delayed, skipped, or turned off. Furthermore, our promotional vehicles demand attention in every market turning heads with full vinyl wraps on the exterior and providing immersive experiences on board. Whether it’s a conference, major event, mobile tour or traditional campaign, you’ll stand out amongst the clutter and unlock priceless time with engaged audiences on board.”

If you want to learn more check out The Gotcha Group’s vendor page here.

Want to be featured on our blog? Fill out our short vendor questionnaire here.

Black Friday is fast approaching and consumer businesses are gearing up for the mad rush. It’s estimated that more than 154 million people will shop the weekend after Thanksgiving. With many ways to reach consumers, out-of-home advertising (OOH) has surged over the past three years, with spend during the week of Black Friday up 65% year-over-year. In today’s blog post, we’ll break down some interesting statistics about this year’s OOH Black Friday advertising spend.

Cinema advertising surges 134% during week of Black Friday. Movie theaters are one of the few places open on Thanksgiving.  Many families make a tradition out of seeing a film together after bonding over a delicious meal. That means cinemas are one of the last places to reach people before they begin their Black Friday and Cyber Monday shopping.

Cities with more disposable income are seeing the largest increase in spend. It’s not exactly shocking that advertisers are focusing on people in cities who have more money to spend. What’s interesting is that are the same time, we are also seeing a large increase in spend in medium-size cities with per-capita income below the national average. This is because the people in these cities have more financial incentive to take advantage of Black Friday sales if they know about them. It makes sense for advertisers focus more dollars there.

2017 spend during Black Friday is up 178% compared to weekly average spend. Advertisers want to hit consumers leading up to the biggest shopping day of the year. In fact, the top ten biggest shopping days of the year occur between November 25th and December 26th. Given that most OOH is bought in 4-week cycles, if you’re advertising at all during the holidays, your ad needs to be up by the end of November. This is why we see the huge increase during Thanksgiving week.

Happy shopping!

Billboard advertising isn’t always easy. If you’re not an out-of-home pro it can be tough to know exactly what steps occur from an idea’s conception to a billboard’s eventual installation. Luckily, DOmedia has created a five-step process to take your billboard from ideation to installation in the most simple terms possible. If any of this seems overwhelming, you can always find an agency or technology solution that will handle everything for you.

Step One: Determine Your Objective

What is the purpose of this billboard going to be? Is your business opening a new location, launching a new product, or attempting to bring traffic to a web page? Are you highlighting an upcoming sale, or simply just trying to gain brand awareness? When deciding the purpose of a billboard, make sure it’s singular and action-oriented.

Step Two: Design Your OOH Display

Now that the billboard’s central goal has been determined, it’s time to create an attention-grabbing visual to convey your message. Readability is the main thing to consider when designing a billboard. Make sure your message is concise enough to be understood in ~2-4 seconds, and that it’s displayed in a bold, clear font that’s impossible to misinterpret.  

Readability isn’t the only element of billboard design. Check out this post from the DOmedia blog for a more comprehensive list of billboard design tips.

Step Three: Find the Perfect Venue

Finding the perfect location for your billboard advertisement is crucial. To maximize your return on investment you’ll need to be reaching the right audience, at the right time, in the right way. Factors such as exposure, visibility, and target audience demographics are essential when determining if a particular venue is ideal for your OOH campaign.

Consider using DOmedia, the home to the largest database of OOH vendors in the USA, to help facilitate your search!

Step Four: Installation and Takedown

Now that you’ve designed your visuals and found the perfect location you must have your billboard installed so that people can begin to engage with your OOH offering. If you are running your ad on a traditional billboard the final step in the process is to hire a vinyl professional to install (and eventually, uninstall) your ad at it’s desired location. However, if you’re running your ad on a digital screen you won’t need to do this, and you can likely just send your artwork to the contractor directly to have them display it instead. Either way, most billboard vendors will handle this step for you (for a small fee).

If you’re interested in seeing the billboard installation process in action, check out this video.

Step Five: Analyze the Results

The fifth and final step is to look back at the ad you’ve just run and to try to determine how effective it was. Consider metrics like Cost per Thousand Impressions (CPM), and the average time the ad was viewed for. By doing so you’ll know if your ad was successful, and if there’s anything about it you should consider changing in the future.

Hopefully, this five step-process enables you, and your business to reach new heights the next time you run an OOH billboard campaign!

You now have the ability to hide the billing addendum on contracts. Gone are the days of the 5-page contract! Your clients will now only see the inventory without having to see all of the billing information. Just follow the steps below.

1. Just as you can hide sections of your proposal, you can now hide the Billing Addendum.

2. When exporting contracts you may now choose the information that will be displayed.

3. The sample contract shows how our contracts will now look to your clients when the Billing Addendum is hidden or not included in the export.