The holiday season is officially upon us, and that means advertisements specifically catered to the season. This post will showcase several great holiday ads, and hopefully get you into the spirit of OOH!
Love these @CocaCola Santa Claus billboards in the Holiday Hills section of @BuschGardens #Tampa's #ChristmasTown! #DeckTheGardens pic.twitter.com/4Yjqizmnfu
— Bill @ Touring Central Florida (@androckb) December 8, 2017
Since their introduction in the winter of 1931, Coke advertisements and the holiday season have been intertwined. So much so that the jolly Coke Santa in these particular billboards is said to have played a large role in shaping the common visualization of Santa prevalent in pop culture today. Although Santa ceased being featured in Coke ads in the 1960’s, Coke has managed to remain prevalent during the holiday season with ads focused on a fun family of bumbling, coke-loving polar bears. Despite this, these throwback billboards are still great holiday advertising and provide great insight into the OOH industry of yesteryear.
O!Deer, don’t fret about the holidays. #Keepcalm and holiday on! Day 15 of 25. https://t.co/ZTSBzDIuQI #ODeer #OOH #OmaBusBench #KeepCalmanCarryOn pic.twitter.com/b7Df71jtXr
— Best Buy Signs (@BestBuySignsOma) December 15, 2017
This O!Deer Bus bench is just one bench to be featured in a larger 25-day holiday campaign done by Omaha Outdoor Advertising. These benches aren’t just there to showcase that lovable deer though. Each bench in the series features either a PSA for a charitable cause or broad, positive messaging. Additionally, part of the proceeds made from these billboards go directly to charity. While this campaign is a great way to grab people’s attention and gain some notoriety, it also contributes to a variety of good causes, which we here at DOmedia think is pretty cool!
'Tis the season @edible #OOH pic.twitter.com/OIFhJSnNxP
— OUTFRONTMediaUSA (@OutfrontMediaUS) November 20, 2017
This holiday billboard by Edible Arrangements is an incredibly well-designed advertisement. It features so many different elements of quality billboard design that we discussed in our post on How to Design a Billboard. The visuals are bold, contrasting, and easily readable. The message is focused, concise, and is even a play on words that can get people excited. Additionally, there is a 3D element that extends outside of the usual canvas that adds additional visual appeal. It is impressive that this holiday advertisement can be so successful despite straying away from traditional holiday visuals and color schemes, but the mere fact that it is different immediately makes it stand out.
Maker's Mark brings a classic holiday look to their outdoor advertising campaign! Get your holiday prints with us at https://t.co/4NaMqkrfj3! pic.twitter.com/gYeHZKHpBw
— Billboards Etc (@Billboardsetc) December 14, 2017
Maker’s Mark, a popular brand of Kentucky Bourbon, really hit the “mark” ? with their most recent holiday advertisements. By using their famous wax-dipped bottle in place for a standard Christmas tree, Maker’s Mark broadens their appeal to anyone celebrating the holiday season. Additionally, this ad effectively captures some of that elusive holiday nostalgia by featuring a paneled station wagon that looks like something directly out of National Lampoon’s Christmas Vacation. This ad is fun, creative, and uses colors and contrast that will draw people’s attention to really make a statement.
Now that you’ve seen some awesome holiday advertisements head on over to DOmedia, host to the largest database of OOH vendors in the US, to find a great location for your very own OOH holiday creation!
