ATLANTA, Jan. 31, 2012 – Digital Signage Expo® (DSE), the world’s largest International Tradeshow and Conference dedicated exclusively to digital signage, interactive technology and digital out-of-home networks (DOOH), has just introduced a new digital engagement platform designed to showcase the ground-breaking innovation, new ideas and envelope-pushing applications that will be featured at DSE in Las Vegas March 6-9th.
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Show Off Your Assets: MediaPost Digital Out-of-Home Awards
On April 11th, MediaPost will host the fourth annual Digital Out-of-Home Awards in New York City to celebrate the year’s most innovative and effective advertisements in the realm of digital out-of-home media. Awards are now open for entries: enter your work
The 16 categories for this year’s awards will cover everything from the best digital out-of-home brand campaigns, to the most innovative use of technology and delivery formats, to the best use of location, and the best integrations with other forms of media. Get all the info at the event site.
We’d like to encourage all of the brands and DOOH vendors in the DOmedia Marketplace to enter MediaPost’s Digital Out-of-Home Awards and show off your success! We’d be happy to help you in your application process. Contact us at marketing@domedia.com.
5 Reasons Why Your Digital Place-Based Advertising Proposal Didn’t Get Bought
So you’ve spent three painstaking hours putting together a proposal for a potential media buyer – making sure your impressions numbers are accurate, formatting pictures and PDFs, and crafting a professional email showing off the value of your media – only to find out your proposal didn’t get bought. Based on the hundreds of requests for proposals (RFPs) sent by media buyers to Digital Place-Based networks & other media companies through DOmedia, here are five potential reasons why your Digital Place-Based proposal didn’t get bought:
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What People Were Saying: #DSInvestor Conference Twitter Roundup
There was quite a buzz around the Strategy Institute’s Digital Signage Investor Conference 2011 held in New York on October 17 and 18th. Taking a look at some Twitter metrics, it’s clear the chatter was centered around 110:30am Monday: Network’s Operations Panel & CEO Panel; and 9:50am Tuesday: Keynote Address & Investor Panel.
