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4A’s Media Conference & Tradeshow Recap

by DOmedia on March 10, 2009 in Alternative advertising, DOmedia, Events, News, People, Sponsorships with No comments

Last week, DOmedia had the opportunity to attend the AAAA Media Conference and Tradeshow in New Orleans (tough break, we know). And while attendance may have been down from previous years, creativity and morale were still very high over at the DOmedia booth!

Between the many compliments on the overall visual presentation and the overwhelmingly positive feedback on the website capabilities, the 4A’s tradeshow was an official success! Making its world debut on Wednesday morning, the new DO booth (A.K.A. DO erector set) attracted attendees to take a test drive of the site using our two 22″ monitors. Of course, the infamous orange DOmedia yo-yo’s may have helped drive traffic just a bit, too. Everywhere you looked, orange dots could be seen flying through the air, attendees rekindling their childhood yo-yo skills. (And a personal thanks to everyone who trained me in the art of yo-yo over the three days–I can finally walk the dog!)

On Tuesday night, we had the great pleasure of sponsoring the Director’s Dinner at the Hilton where conversation consisted of trends in out-of-home and alternative media as well as an update on how DOmedia has grown since it was last introduced to the 4A’s. Thank you again to everyone who attended!

And congratulations once again to all the DOmedia contest winners and a huge thanks for your support! Participants received entry tickets by coming by the booth, wearing a DOmedia button, or following us on Twitter to name a few. Several exciting prizes were given out such as iPod Touches, iPod Shuffles, and numerous iTunes gift cards!

Check out the rest of our pics from the tradeshow on our Flickr page http://www.flickr.com/photos/10211400@N08/sets/72157615079096686/

Most Recent Mobile Billboard Comes in a Much Smaller, Furrier Package

by DOmedia on February 19, 2009 in Advertising, Alternative advertising, Billboards, Branding campaigns, Events, Trends with No comments

For many, last weekend marked the most romantic day of the year’€”Valentine’s Day. For others, however, the weekend of Friday the 13th held a day surrounded by superstition and fear’€”F.E.A.R. 2 to be exact.

‘€œF.E.A.R. 2: Project Origin,’€ the newest computer game from Warner Bros. with a horror theme, launched its new London promotion on Friday the 13th using the very symbol for bad luck’€”black cats. While most people avoid black cats crossing their paths, it was nearly impossible in the streets of London on the day known for its superstition. The little feline billboards were dressed in miniature clothing adorned with advertising for the game and then set loose to wreak havoc through the city. And according to Charlene Allen, a Warner Bros. spokesperson, Brits actually seek out signs of bad luck on Friday the 13th, making the promotion that much more effective.

The ‘€œF.E.A.R.’€ kitty clothes were being sold through Warner Bros. for fashionable cats across the country, but have unfortunately sold out.

T-Mobile Takes Over Train Station With Spontaneous Dance

by DOmedia on January 28, 2009 in Advertising, Agencies, Alternative advertising, Branding campaigns, Events, People, Technology, Trends with No comments

Nothing else can put a smile on your face quite like a mob flash dance made of several hundred strangers when you’re least expecting it. On January 15th, London’s Liverpool Street Station was transformed into a massive dance floor thanks to T-Mobile.

The tagline, ‘€œLife’s for Sharing,’€ is exactly how you feel after watching the YouTube video that was shot with hidden cameras. What begins with a handful of people quickly molds into an entire train station gettin’ down (grandmas and mohawk rockers alike) to the upbeat music blaring overhead. Intrigued onlookers’€”no doubt questioning their sanity’€”filmed the whole event via cell phones to later share with family and friends.

Kudos to T-Mobile, and agency Saatchi & Saatchi, for giving us something to laugh at and talk about . . . which was probably the point. I also love that they thought outside the silos (is it online . . . guerrilla . . . out of home?) and instead focused on building a connection between the experience and the brand, using all the relevant tools at their disposal.

Although many people are criticizing T-Mobile and Saatchi & Saatchi for using regurgitated material, I say anything that brings huge numbers of people together in a way that makes us all feel good just by watching it is a success. After all, the very message here is that T-Mobile makes it possible for you to share any meaningful moment with the people that matter most.

Out-of-Home Joins Inauguration Festivities with Messages of Optimism & Change

by DOmedia on January 20, 2009 in Advertising, Alternative advertising, Billboards, Branding campaigns, DOmedia, Events with No comments

January 20 marks the historical inauguration of our 44th president, making it the perfect environment for companies to reach millions of Americans with their own messages of change. GM has made this once-in-a-lifetime opportunity into a road trip, beginning in Detroit and ending in Washington, D.C. just in time for the inauguration. A caravan of Saturn Vue 2-Mode Hybrids, carrying the theme ‘€œThe Road to Change Starts in Your Driveway,’€ will stop at Ohio State University, Penn State University, and Howard University.

Mirroring Obama’s own message of hope and optimism, Pepsi plans to have a large presence at the inauguration with messages such as ‘€œYes You Can’€ and ‘€œAll for One’€ residing on the city’s billboards, buses, etc. In another out-of-home tactic, street teams will hand out commemorative buttons, hats, and scarves that flaunt those same messages of hope. To see what else Pepsi has planned, go to www.RefreshEverything.com.

American companies aren’t the only ones welcoming in the new President at our nation’s capital. As part of its ‘€œEmbrace Change 09’€ out-of-home campaign, Swedish-born Ikea has recreated the Oval Office (using their own Ikea furniture) in Washington, D.C.’s Union Station, one of the nation’s busiest train stations. According to a company release, ‘€œPresident-elect Obama’s notion of change and his commitment to fiscal responsibility match the Ikea philosophy of practical and affordable home furnishings for all.’€ For this reason, Ikea has offered to furnish any room in the White House the First Family wishes to redesign’€”for free! Go to www.embracechange09.com to learn more.

NYC is a spectacle on NYE thanks to out-of-home advertising

by DOmedia on December 31, 2008 in Advertising, Alternative advertising, Billboards, Branding campaigns, DOmedia, Events, Sponsorships, Technology, Trends, Uncategorized with No comments

Much like years past, New York City’s Times Square is bringing together some of the biggest brand names for the all-time New Year’s Eve celebration. And once again, out-of-home advertising is the star of the show. This year, however, sponsors are getting a bit more creative and optimistic (not to mention frisky) in an economy that has seen mostly pessimism and stagnation in the past year. From confetti wishes and kissing stages to wind-powered digital billboards, it will truly be a site to see.

New this year at midnight, Times Square will rain hopes and dreams’€”literally. The Mars brand’s newest candy bar, 3 Musketeers Mint, is sponsoring a Wishing Wall for people to submit their resolutions, goals, and hopes for 2009. The messages will then be printed on tiny pieces of paper and dropped over Times Square at midnight, showering New York City with over a ton of wish-covered confetti. Wishes can be submitted online at http://www.timessquarenyc.org/nye/nye_interactive.html or in person at the Times Square Information Center.

Echoing Mars’ upbeat tempo is Pepsi’s new ad campaign focused on youthful optimism that will blanket the billboards of NYC. The campaign, titled Wordplay, creates uplifting words out of the brand’s redesigned logo. As part of the NYE festivities, the company will unleash one thousand balloons (complete with new Pepsi logo, of course) on Times Square minutes before midnight. Stuck at home for New Year’s? You can still be a part of the action by texting “Change”, along with your own message of optimism, to 66333 where it could appear on MTV’s Times Square screen or in their coverage of the celebration.

Not to be outdone, JVC’s iconic (and newly designed) digital billboard will also allow partygoers to take pics from their cell phones and upload them to nyc@jvcnewyear.com. Once approved, they will display for three seconds on JVC’s 19- by 34-foot high-def screen.

With luck, the hope and happiness theme will carry through the coming year, lifting our spirits (and possibly the economy) along the way. Happy 2009!