It would be difficult for any large company, let alone a $54 billion tech company, to enter the digital signage space without making a splash.
There’s no doubt that Intel has its eye on the Digital OOH prize. Whether they choose to operate as a ‘branded ingredient’ for hardware companies, or embed themselves elsewhere in the value-chain, one thing is certain.. Intel wants to play, they want to play with winners, and they want to grow their way into a dominant market position…
August’s top content included positive revenue reports from OAAA, results from DPAA’s consumer engagement research, thought provoking questions about DOOH networks and a possible future where smartphones and DOOH networks can play together. See our top 5 picks for the most newsworthy out-of-home content in August.
Sixteen:Nine – August 26, 2011
The Outdoor Advertising Association of America (OAAA) says OOH ad revenue rose 4.5% in Q2 2011, when compared to the same period in 2010. Overall spend exceeded $1.9 billion. Continue reading →
This past month was digital heavy. Susan Danaher explained how the digital place-based industry can move forward together, DOmedia broke 500 media sellers searchable in the largest OOH Marketplace, Digital Signage Today released an eye-catching DOOH InfoGraphic, and indoorDIRECT bagged the Taco Bell deal. See our our top news picks from the last month (ish).
1. Susan Danaher Explains What It Will Take to Move Industry Forward
DOmedia Blog – July 5, 2011
Sue Danaher, President of the Digital Place-based Advertising Association (DPAA) explains what it will take for the industry to move forward. Standardization, creative execution, increasing awareness and accountable measurement are just a few of the topics covered in this post by the industry veteran.
2. DOmedia Marketplace Exceeds 500 Media Sellers
DOmedia Blog – July 12, 2011
DOmedia welcomes the latest companies that joined the largest out-of-home media marketplace in the industry. With over 500 media providers listing their media in the DOmedia Marketplace, it is safe to say, if it’s out there, it’s in here!
Back in February, we covered the beginnings of the Legends Entertainment District in downtown Phoenix, Arizona. The district has now secured top brands Anheuser-Busch, APS, Chevy, Fox Sports and Fry’s Food Stores as advertising partners.
The district is a partnership formed between the Arizona Diamondbacks and Phoenix Suns and holds a variety of games, shows and events in and around Chase Field and US Airways Center. For the first time ever, advertisers have an opportunity to use out-of-home and digital out-of-home advertising to reach the area’s 5.3 million annual visitors.
See below for the official press release for details on the advertising partnership and how the Legends Entertainment District is using a combination of full-motion digital screen technology, custom electric signage and super graphic static billboards to attract the biggest brands in advertising. Continue reading →
Let us know what type of news and information is most important to you and we’ll bring you the latest from the OOH industry.
[polldaddy poll=”4887848″]
