Media sellers have a complicated relationship with the RFP process. It’s a spreadsheet-laden, antiquated process that you just have to power through. But every RFP is an opportunity to build business.
Agencies and media buyers look at RFPs through rose-tinted glasses. In a perfect world, they create a competitive environment. A tougher RFP process can weed out vendors who aren’t worth your time.
This is a tempting idea, but don’t fall for it. If you want to promote competition and innovation, you will benefit from an increased RFP response rate. It’s not the most glamorous KPI, but it’s one that can have a big effect.
Are you repeatedly inputting the same information into the DOmedia proposal grid? You may be missing out on one of the most powerful features of DOmedia! Our “Fill from Historical Data” technology recalls 15 columns worth of information, pulled directly from the last time an asset was proposed. If you have never issued a contract for that asset, DOmedia pulls the information straight from the asset listing in your profile.
DOmedia took the advertising industry by storm in 2015. We surpassed $1B in media transactions through the platform, grew nearly 500% and helped some of the most valuable brands in the world reach hundreds of millions of consumers.
It’s been 8 years since DOmedia began to solve out-of-home’s most difficult problems. However, we still get questions from vendors about how to get the most out of DOmedia. That’s why we’ve created DO It Right – a blog series highlighting our vendor’s most popular questions.
