Outdoor Advertising Revenue - source: OAAA
Out of home advertising revenues grew 4 percent in 2011 to $6.4 billion, according to the Outdoor Advertising Association.
Out of home (OOH) advertising outpaced the overall advertising ad industry, which grew at a meager 1.5% in 2011.
The top 3 industries spending dollars in out of home were:
As a media buyer, one thing that takes a lot of time is viewing vendor locations. With DOmedia, in just a few clicks you can view media inventory locations to help you create a media plan, or pinpoint highly targeted media for your campaign.
After searching the map for inventory, you can request a quote from the media vendor or send them an RFP to help you execute your media campaigns.
Mapping is free for approved agencies and advertisers on DOmedia. Sign up for free at www.domedia.com/signup.jsp or request a demo.
Request Demo
Outdoor advertising is one of those industries that one could say never changes, or is constantly changing. On one hand, it is always the same. Local business is the biggest chunk of revenue for us. Static billboards are still just as impactful today as they ever were. They still break through the clutter by demanding the attention of a captive audience. The out of home medium is still one of the most cost effective ways to reach your target audience.
On the other hand, the industry has seemed to have changed quite a bit in the last few years. Some of the biggest industry transformations have been measurement, technology, and creative elements allowing for customer interaction. When looking ahead at what the industry has to look forward to in 2012, one thing is certain – there will be some trends to watch.
Image courtesy of Legends Entertainment District (Phoenix)
Urbanscapes have been around forever, but have recently begun to pop up all across the country. Urbanscapes are a great way to really impact the consumer in urban pedestrian areas. They are filled with projection images, digital and static wallscapes and sponsorship opportunities. Because urbanscapes are usually in heavy pedestrian shopping and entertainment areas, they are prime spots for promotional campaigns.
This February, 15 new media companies joined the growing DOmedia Marketplace.
From buses, bicycles and parking garages to college sports stadiums, from digital networks in pharmacies to branding newspapers at the most exclusive events in the world, these new vendors are prepared to reach almost any market.
Click any company name below to view their Company Profile on DOmedia and Request a Quote for your campaign today.
