All posts in Out-of-home advertising

Vendor Spotlight: TouchTunes Interactive Networks

by DOmedia on April 19, 2012 in Out-of-home advertising with Comments Off

DOmedia’s out-of-home advertising marketplace is the largest database of OOH vendors in the U.S. While many billboard companies are household names, there are hundreds of other innovative vendors that are pushing the industry forward. We highlight some of those vendors in our Media Vendor Spotlight series. Today, we focus on a leader in Digital Place-Based advertising: TouchTunes Interactive Networks. We asked Victor Germain, their Director of National Sales, to discuss the firm’s innovative approach to reaching customers.

touchtunes663os3 TouchTunes was founded in 1998 and is lead by Sue Danaher, a pioneer in cable and out-of-home companies since 1990. CEO Ross Honey led Microsoft XBOX into prominence and is now moving TouchTunes to become a more data-driven organization. TouchTunes uses data and digital technology to improve the music experience in drinking & dining establishments by modernizing the way consumers select and share their favorite songs. As an OOH vendor, they help advertisers connect with young adults aged 21-34.

“We are experts on how to market to them,” says Garmain.

TouchTunes stands out from other vendors because of their commitment to “client first solutions” and their willingness to jump in and help marketers solve problems. Check out TouchTunes’ vendor page here.
Want to be featured on our blog? Fill out our short vendor questionnaire here.

3 Political Ad Buying Strategies That Win Elections

by DOmedia on April 3, 2012 in Media Buying, Out-of-home advertising with No comments

Wallscape-chicago-City-Hall-Political-Advertising

Political advertising buys are focused on the measurables: Nielsen viewership reports, radio ad plays, voter households dialed, mailers delivered and, above all, polling and voting results.

Out-of-home (OOH) advertising (billboards, street furniture, digital place-based media, cinema, street teams, etc.) has become increasingly measurable, is able to reach a hyper targeted demographic and is an effective compliment to tv, print, radio and mobile political campaigns.

Here are 3 Political Ad Buying Strategies
That Win Elections: Continue reading →

The Smarter Way to Advertise at the 2012 National Conventions

by DOmedia on March 30, 2012 in Out-of-home advertising with No comments

[Ed. note: Don’t you want to reach these people?]

Two of the biggest opportunities for brand exposure on the political agenda this year are the Republican and Democratic National Conventions in August and September, respectively. This is a high stakes, high reward time for both politicians and brands to reach a powerful demographic.

Political advertising buys are focused on the measurables; Neilsen viewership reports, radio ad plays, voter households dialed, mailers delivered and above all polling and voting results. Out-of-home (OOH) advertising has become increasingly measurable, is able to reach a hyper targeted demographic and is an effective compliment to tv, print, radio and mobile campaigns.

Continue reading →

Change is Inevitable: Industry Repositioning & New DOmedia Features

by DOmedia on March 30, 2012 in DOmedia, Out-of-home advertising with No comments

‘€œChange is inevitable – except from a vending machine.’€

– Robert C. Gallagher

Many changes happen this time of year – the weather gets warmer, flowers bloom, people start their outdoor activities, and baseball begins. The OOH industry is changing constantly, and so is DOmedia.