All posts in Out-of-home advertising

Captain Morgan Goes for a Touchdown

by DOmedia on December 16, 2009 in Advertising, Alternative advertising, Events, Guerrilla Marketing, Out-of-home advertising, Sponsorships with No comments

Well, you can’t blame the Captain for trying.

According to Media Life, Captain Morgan came up with a plan to get NFL players to pose in the iconic Captain’s stance (knee up, hand on knee, other hand on hip… assuming you’re short a sword) after scoring a touchdown. In return? The rum company would donate $10,000 to the Gridiron Greats Assistance Fund for each player who struck a pose during regular season, $25,000 during playoffs and $100,000 during the Super Bowl. Not a bad deal considering 30-second TV spots can cost millions and still don’t generate buzz like many guerrilla advertising stunts do.

Unfortunately, Philadelphia Eagles tight end Brent Celek got a little too eager and decided to pull out the move in a game against Dallas nearly a week before the campaign was supposed to kick off. Although the cameras caught it all and Captain Morgan still got its moment in the end zone, the NFL jumped on it almost immediately in an attempt to safeguard existing agreements and sponsorships. So even though there will be no more celebrating with the Captain during game time, it was still a great plan and even succeeded in creating the buzz it set out to.

Big News for Small to Mid-Size Sellers of Alternative, Traditional & Digital Out-of-Home Media!

by DOmedia on October 22, 2009 in Advertising, Alternative advertising, DOmedia, News, Out-of-home advertising with No comments

Well the news is out… DOmedia has officially launched two new tools for media sellers of alternative, traditional & digital out-of-home media. Introducing DOinventory and DOimprove, the most recent additions to our comprehensive tool set. DOinventory helps media providers manage their available media listings, ensuring that everyone who markets, sells or schedules within their organization has up-to-date and accurate information. DOimprove is a suite of services designed to provide critical resources needed to help small and mid-size sellers compete.

To find out more about DOinventory & DOimprove, click here.

Talk about your morning cup of coffee…

by DOmedia on September 18, 2009 in Advertising, Alternative advertising, Out-of-home advertising, Street furniture with No comments

Once again, McDonald’s has found another creative and attention-grabbing way of showcasing their coffee. This time the stunt took place in three Canadian cities for two weeks as a way to encourage people to stop in for a free cup of coffee. Whether driving, walking or looking on from a local building, the ad was impossible to miss. Suspended 50 feet in the air was a giant coffee pot pouring a stream of coffee into a 7 ft tall cup (complete with the new cup design, of course).

(Image courtesy of Media Life Magazine)

Like I said, this isn’t the first time McDonald’s has put their coffee in the spotlight using an amazing and larger-than-life stunt. Earlier in NYC’s Times Square, the fast food chain raised an installation on the side of a building that included a giant spigot pouring hot coffee into a massive McDonald’s cup below. It’s no wonder McDonald’s did well in the OBIE Awards. They’ve done an incredible job of creating campaigns that are truly memorable and really stick with people.

Submedia: Interactive displays that actually move with you

by DOmedia on September 16, 2009 in Advertising, Alternative advertising, Out-of-home advertising, Street furniture, Technology, Trends with No comments

In today’s world, ads are everywhere. To be effective and catch the eye of consumers, an ad has to bring a little something extra to the table, give people a reason to notice. Submedia’s recent campaigns for Dasani water and Coca-Cola did just that, literally stopping people in their tracks.

It’s rare to find ads that people get excited about. That’s why Submedia’s work is always so effective. They bring advertising that is fresh, innovative & entertaining. Take the Dasani and Coke campaigns, for example. Using storefronts, Submedia created 3D interactive displays that actually moved with passersby. In that way, they not only caught attention, but actually got people interacting with the ads… to the point that some were even running up and down the sidewalk. Well done, Submedia! We can’t wait to see what you do next.