DOmedia

DOmedia Growing Up, Moving Out

by DOmedia on September 7, 2007 in Events with No comments

DOmedia is on the move….heading just a few blocks north from our current Goodale Park digs. As much as we have enjoyed sharing a single office and 4 desks, we are finally moving into a larger space where everyone will have their very own work area. The new locale is very hip…a converted garage that still has a working glass garage door for the front wall. The rest of the space is exposed brick, concrete and a little bit of drywall. Here are some early photos for your viewing pleasure (top to bottom): office front/entry, open inside space, soon-to-be kitchen area.

Our new address will be 11 Price Street, located just off High Street, behind the Rossi Bar & Kitchen. Stay tuned for more photos after we get settled…

Westin redefines “transportation”

by DOmedia on August 21, 2007 in Advertising, Agencies, Alternative advertising, Branding campaigns with No comments

What do rain forests, Icelandic waters and tropical fish all have in common? They are all part of a multi-city, multi-execution, completely transformative $30-million branding campaign for Westin. As a continuation of the upscale hotel chain’s This is how it should feel campaign, agency-of-record Deutsch NY created mini-escapes for weary 9-to-5-ers, transporting them, even momentarily, from their daily routine to a more restorative environment.

The execution, which is heavily focused on out-of-home elements, launched in subways, airports, train stations and highways in major US cities. The ambitious effort includes more than 270 pieces of creative across 2,750 placements nationwide.

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Wite-Out all wrong

by DOmedia on August 16, 2007 in Advertising, Alternative advertising, Branding campaigns with No comments

I ran across this recent NYC out-of-home execution for BIC’s Wite-Out product and I have to admit the first thing that came to mind was an old, politically incorrect joke:

How can you tell a blond has been using your computer?
There’s Wite-Out all over the screen.

(I’ll go ahead and apologize now to all my fair-headed friends. I didn’t make the joke up, just helped its circulation…)

I suppose there must be someone out there that actually still uses the stuff (as they pound away on their typewriters, listening to 8-tracks and watching groovy movies on their beta players….), but I can’t say I even remember the last time I needed it. So there’s part of me that really can’t blame creative agency G2 Promotional Marketing for the tired, un-creative campaign for a soon-to-be-obsolete product. Could you imagine coming in to work and finding out you have to sell Wite-Out to a digital society? I think they call that agency hell.
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What’s wrong with a little extra cash??

by DOmedia on August 13, 2007 in Advertising, Alternative advertising, Branding campaigns with No comments

I ran across a really interesting article today in The Capital Times, a Madison, WI publication, profiling the city’s partnership with Adams Outdoor Advertising to promote full-wraps of up to 15 of its metro buses. While bus wraps aren’t exactly “news” in and of themselves, the arguments against them really caught my attention.

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DOmedia preps for Advertising Week

by DOmedia on August 13, 2007 in Uncategorized with No comments

After making our West Coast debut with the tech industry smack-dab in the heart of Silicon Valley at TechCrunch, DOmedia is heading to the other coast to share our vision with the best and brightest in the ad world. Advertising Week takes place Sept 24-28 in various locations in NYC. As part of this industry-wide event, DOmedia will be exhibiting at the OAAA Out of Home Showcase on Sept. 26 at the Jacob K. Javits Center. We were able to secure prime real estate at the event and are in the process of developing all the cool stuff to go in the booth. Watch for more details as we get closer to the date…..needless to say, we can’t wait!