I ran across a really interesting article today in The Capital Times, a Madison, WI publication, profiling the city’s partnership with Adams Outdoor Advertising to promote full-wraps of up to 15 of its metro buses. While bus wraps aren’t exactly “news” in and of themselves, the arguments against them really caught my attention.
After making our West Coast debut with the tech industry smack-dab in the heart of Silicon Valley at TechCrunch, DOmedia is heading to the other coast to share our vision with the best and brightest in the ad world. Advertising Week takes place Sept 24-28 in various locations in NYC. As part of this industry-wide event, DOmedia will be exhibiting at the OAAA Out of Home Showcase on Sept. 26 at the Jacob K. Javits Center. We were able to secure prime real estate at the event and are in the process of developing all the cool stuff to go in the booth. Watch for more details as we get closer to the date…..needless to say, we can’t wait!
With so much talk lately about agencies merging offline and online shops, industry execs declaring the death of any non-digital form of advertising, and a recent (shocking!) announcement that teens are ignoring those spiffy digital ads that are taking over the world, I can’t help but wonder what it will take to remind marketers that as cool as the tools become, consumers are still people (for the most part, at least). For those of you with a giant “duh” ringing between your ears, hear me out. Continue reading →
Maybe I’m a bit predisposed to focus on anything remotely related to advertising (studied it in college, spent my entire career in the biz in some way, shape or form), but I had to laugh when I caught a recent Simpsons rerun (“My Fair Laddy”). While the main story line was Lisa’s science project to make Willie (the school gardener) into a proper gentleman (a la My Fair Lady, Pygmalion, etc.), Homer’s grassroots marketing campaign was center stage in the subplot. Continue reading →
While not many people would recognize the name Alan M. Pottasch, there aren’t too many of us over 25 who aren’t familiar with his world-famous campaigns for Pepsi. As the cola company’s Sr. VP for Advertising from 1972 – 1991, he was the instrumental in the development of both the “Pepsi Generation” and “Pepsi. The choice of a new generation.” ad campaigns (along with agency BBDO). While I only vaguely remember the first campaign (grade school fell in there somewhere) , I have to admit I was proud to associate myself with the new (hip) generation. I may even have spent hours trying to master Michael Jackson’s and “mini Mike’s” dance moves….
And so it is with a bit of nostalgia and sadness that we must mark the passing of a “generation” and advertising legend. As you may have heard/read/seen on tv, Alan Pottasch passed away on Friday. With heavy hearts, we mourn the loss of an advertising legend who blazed new branding trails. And yet, there’s comfort in knowing that the work he started continues to be honored and laid a groundwork for the rest of us to follow.
