Mobile billboards refer to moving billboard displays that are commonly found on the sides of specialized vehicles. These vehicles are designed for marketing purposes; they offer flexibility and control for strategic execution. With mobile billboards, you can design customized routes that capitalize on peak times and locations. For instance, they can travel in areas that are dense with your target demographic or park in highly-populated areas like sports arenas, concert venues, and city centers. They can also have GPS tracking capabilities that allow you to monitor your campaign! Additionally, mobile billboards are cost-effective compared to other advertising forms like TV or internet. Now let’s take a look at some of the options available through mobile billboards.

Static – These are your standard displays that model the traditional billboard style. With sizes like 10 x 22, these large displays are easily seen amongst city crowds.

Digital LED – These digital LED displays use backlighting to illuminate throughout the day and night. Some versions of these displays feature motion video to demand attention wherever it goes.

This article was originally published on BillboardsIn.com. You can continue reading the full article here.

In 2010, the future of 3D technology seemed incredibly bright. Hollywood had become infatuated with 3D technology and was using it to achieve record sales. Television manufacturers were working hard and getting ready to release their own 3D offerings. Major cable networks were even creating new three-dimensional content to be viewed by the masses.

The convergence of 3D and OOH once seemed inevitable, but this promising partnership has yet to make its way into the mainstream. This post will examine important factors pertaining to 3D technology, work to determine its potential impact on the outdoor industry, and look further into the future of the medium.

The Past, Present, and Future of 3D & OOH

3D’s relationship with the outdoor industry is quite unique. For years, advertisers have paid to have billboards equipped with three-dimensional elements. Although these add-ons come with additional costs, marketers often find them to be worth the extra expenses because they attract additional attention and help to further brands messaging. So if there is a desire to extend billboards beyond their traditional canvas, why wouldn’t digital 3D technology be the solution?

One primary reason for 3D’s underwhelming OOH performance is that conventional 3D images, like the ones seen in theaters, look incredibly blurry when viewed by the naked human eye. Advertisers know that it is unrealistic to expect 100% of people to be wearing 3D glasses 100% of the time. So, in an effort to avoid placing blurry billboards they’ve largely moved their budgets away from three-dimensional technologies and continued to incur the additional installation costs associated with physical 3D elements.

Fortunately, 3D technology has improved vastly in recent years, bringing three-dimensional OOH ads closer to reality than ever before. Production studios, as well as major technology institutions, have worked tirelessly to free audiences everywhere from much-maligned 3D glasses. Glassless 3D technology has the potential to be used on virtually any type of digital screen to enhance its visual appeal. If this technology’s popularity continues to grow, the likelihood of it being incorporated into OOH displays increases dramatically.

Additionally, a variety of companies, such as Kino-Mo, are beginning to develop highly successful 3D holographic displays. These displays are already being used in stores but their transition to billboards is moving considerably slower.  

These units are currently expensive and highly distracting. One worry considered by many is that placing 3D holograms on billboards alongside roads might be a safety hazard. The displays are incredibly effective at attracting attention and might cause drivers to take their focus off the road. Recently though, autonomous vehicles and their associated technologies have been greatly improved. When self-driving vehicles become more common, holographic technologies will follow soon after. Free of safety concerns, 3D holographic technology will gain popularity quickly and be used to effectively attract consumers’ attention in virtually any location.

These new 3D technologies have the potential to seriously influence the future of the OOH industry. When glassless 3D or holographic technology becomes more prominent they will likely be featured on billboards, kiosks, and other digital screens nationwide. The 3D technologies of the future are here, and they are sure to impact the way OOH ads are going to be viewed. Radical change is coming, now it’s only a matter of time.

3D ads may be the next big thing, but in the meantime go ahead and check out DOmedia, host to the largest database of OOH vendors in the US, to start planning your next outdoor ad campaign today!

Your business has probably lost revenue in 2020. But, lost revenue today is just the beginning of the shake-ups businesses are facing, as firms increasingly fall into two groups:

• Group 1: The Innovators
  • These firms are transitioning from working “in” their business to working “on” their business. Their leaders are shifting work-hours previously dedicated to operations into innovation, technology training and performance improvements. These businesses will emerge from this crisis stronger than they ever were, and dramatically more effective and agile than…

• Group 2: The Insulators
  • The businesses that are looking to cut capacity in line with declining revenue. At best, these firms will lose hard-earned marketshare and be hobbled by our current crisis. At worst, these firms will be so outpaced by The Innovators, that they have already entered a decline from which they’ll never recover.

The good news is, there is still time to decide where your business will be when normalcy eventually returns. Every day, we’re working with agencies and vendors that have recognized this as a pivotal moment to invest in their businesses. 

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If you aren’t sure how our cloud-based media planning and buying tools can help your media team become more agile and effective, here are a few reasons agencies like Kinetic, Publicis, Novus and Harmelin have chosen DOmedia:

• Online access to 1,400 media vendors and 1M+ assets

• One unified system for planning, buying, trafficking and contracting.

• Easily share data with teams and managers.

• All RFP & contract data documented and saved in the cloud.

• Productivity reports for managers looking track remote users. 

Schedule a consultation to learn how DOmedia can enhance your team.

The ad industry is increasingly coming to terms with a “new normal.” Clients’ needs have changed in response to the economic slowdown, and their advertising budgets have changed too.

In a time of such uncertainty, it can be easy to become bogged down in the tasks of the next week, day or hour. But, this won’t last forever. We have to plan for the future – for recovery.

In a few short months, clients will be placing campaigns again. There will still be an election. There will still be an economy. And, as clients look to salvage what’s left of 2020, they’ll expect agencies to work faster and more efficiently than ever.

Today’s “new normal” is an opportunity to invest, evolve and become a company prepared for the future. DOmedia’s integrated software system for planning and buying OOH media can empower your team to do more volume, do more faster and – if need be – do more with less.

Ready to try the software that powers America’s most efficient media teams? Try DOmedia with no long-term commitments: Schedule a consultation.

If you aren’t sure how our cloud-based media planning and buying tools can help your media team transition to work-from-home, here are a few reasons agencies like Kinetic, Publicis, Novus and Harmelin have chosen DOmedia:

• Online access to 1,400 media vendors and 1M+ assets

• One unified system for planning, buying, trafficking and contracting.

• Easily share data with teams and managers.

• All RFP & contract data documented and saved in the cloud.

• Productivity reports for managers looking track remote users.

As of today, media categories have been updated across the DOmedia platform. This change brings DOmedia in line with the industry standard categories in both the U.S. and Canada, as set by the overarching measurement bodies of each (Geopath and COMMB, respectively). Additionally, categories not measured by COMMB or Geopath have also been updated to create an improved representation of the OOH landscape.

Buyers will see updated categories within the Search, RFP, Contracting, Mapping and Client Authorization tools. Buyers doing business in Canada will see categories aligned to the COMMB standard, buyers doing business in the United States will see categories aligned to the Geopath standard.

Sellers will see updated categories within the Add Inventory, Proposals, Mapping, & Contracting, again Sellers in the U.S. and Canada will see categories corresponding to their respective measurement organization.

The images below show the condensed and expanded category selection views for both the U.S. and Canada.

Additionally, venues have been changed to be associated with their appropriate Digital Place-Based category, and it is now possible to include/exclude digital options within a media category.

We recommend sellers take a look at their inventory to ensure this transition has not created any unforeseen changes. We also recommend buyers familiarize themselves with the updated categories.