Billboard advertising isn’t always easy. If you’re not an out-of-home pro it can be tough to know exactly what steps occur from an idea’s conception to a billboard’s eventual installation. Luckily, DOmedia has created a five-step process to take your billboard from ideation to installation in the most simple terms possible. If any of this seems overwhelming, you can always find an agency or technology solution that will handle everything for you.

Step One: Determine Your Objective

What is the purpose of this billboard going to be? Is your business opening a new location, launching a new product, or attempting to bring traffic to a web page? Are you highlighting an upcoming sale, or simply just trying to gain brand awareness? When deciding the purpose of a billboard, make sure it’s singular and action-oriented.

Step Two: Design Your OOH Display

Now that the billboard’s central goal has been determined, it’s time to create an attention-grabbing visual to convey your message. Readability is the main thing to consider when designing a billboard. Make sure your message is concise enough to be understood in ~2-4 seconds, and that it’s displayed in a bold, clear font that’s impossible to misinterpret.  

Readability isn’t the only element of billboard design. Check out this post from the DOmedia blog for a more comprehensive list of billboard design tips.

Step Three: Find the Perfect Venue

Finding the perfect location for your billboard advertisement is crucial. To maximize your return on investment you’ll need to be reaching the right audience, at the right time, in the right way. Factors such as exposure, visibility, and target audience demographics are essential when determining if a particular venue is ideal for your OOH campaign.

Consider using DOmedia, the home to the largest database of OOH vendors in the USA, to help facilitate your search!

Step Four: Installation and Takedown

Now that you’ve designed your visuals and found the perfect location you must have your billboard installed so that people can begin to engage with your OOH offering. If you are running your ad on a traditional billboard the final step in the process is to hire a vinyl professional to install (and eventually, uninstall) your ad at it’s desired location. However, if you’re running your ad on a digital screen you won’t need to do this, and you can likely just send your artwork to the contractor directly to have them display it instead. Either way, most billboard vendors will handle this step for you (for a small fee).

If you’re interested in seeing the billboard installation process in action, check out this video.

Step Five: Analyze the Results

The fifth and final step is to look back at the ad you’ve just run and to try to determine how effective it was. Consider metrics like Cost per Thousand Impressions (CPM), and the average time the ad was viewed for. By doing so you’ll know if your ad was successful, and if there’s anything about it you should consider changing in the future.

Hopefully, this five step-process enables you, and your business to reach new heights the next time you run an OOH billboard campaign!

You now have the ability to hide the billing addendum on contracts. Gone are the days of the 5-page contract! Your clients will now only see the inventory without having to see all of the billing information. Just follow the steps below.

1. Just as you can hide sections of your proposal, you can now hide the Billing Addendum.

2. When exporting contracts you may now choose the information that will be displayed.

3. The sample contract shows how our contracts will now look to your clients when the Billing Addendum is hidden or not included in the export.

Whether you are an outdoor advertising veteran, or a complete newbie to OOH (out-of-home), having quality industry information is critical to your success. This post will detail where to find statistics and references pertaining to OOH advertising, as well as the perks of using each source

OAAA

Founded in 1891, the Outdoor Advertising Association of America is “the lead trade association representing the OOH advertising industry.” If you are just getting acquainted with OOH their basics section is the place to start. It offers a comprehensive look at the history of OOH, the standard advertising formats present in the industry, and even a glossary of terms that can prove to be incredibly helpful. Additionally, their facts and figures section is perfect for anyone looking to cite an OOH stat from a reputable source.

DPAA

The Digital Place-Based Advertising Association is a great resource for any brand, agency, or company interested in digital out-of-home advertising. The DPAA is the go-to source for standards, guidelines, and best practices for digital screens. Additionally, the DPAA also provides up-to-date information on industry conferences, summits, and other varying events.

BILLBOARD INSIDER

Billboard Insider is the OOH hub for breaking headlines, articles, and engaging visuals related to the industry. In addition to posting headlines pertaining to OOH regulations and innovations in digital signage, Billboard Insider maintains a broad focus on both the financial and creative sides of OOH. Billboard Insider is a great source to look to whether you’re searching for a timely article to cite in a blog post, or simply just browsing the web while doing some easy reading.

LAMAR

Lamar is one of the largest OOH advertising companies in the USA, and their website is an exceptional resource for anyone looking to gain some insight into the OOH industry. Their How To Advertise section is loaded with material on the basics of advertising, design tips, as well as geopath ratings and demographic information. Also check out the case studies, client stories, and creative tabs located in the Get Inspired portion of the website.

The world of OOH is expansive, and at times it can be tough to sift through the clutter to find quality statistics. However, by starting your search with these resources gaining access to premium information can be easy and headache free.

While on your search around the world wide web don’t forget to check out DOmedia, the host to the largest database of OOH vendors in the US.

DOmedia, the host to the largest database of OOH vendors in the US, is constantly encountering innovative vendors. In our Vendor Spotlight series, we attempt to highlight these companies and explain to you how they are pushing the industry forward. Today we’re focusing on Scenester Projects, an experiential media and marketing agency specializing in high-impact and engaging outdoor campaigns.

Founded in 2009 by CEO Frank Lopera, and facilitated by CMO & Partner Katja Douedari, Scenester Projects is committed to helping brands identify their objectives, build creative street marketing solutions, and connect with their consumers. Their OOH offerings include experiential media, static and video projections, pop-up trucks, alternative billboards, and more.

Experiential marketing is all about engaging with consumers. Scenester Projects uses a variety of unique formats to get people excited. They have worked with several big brands, including Apple Music, McDonald’s, and Givenchy.

According to CEO Frank Lopera:

“Our outdoor media and marketing campaigns offer an alternative to traditional media tactics and have proven to be very effective in reaching targeted audiences at concerts, sporting events, high-traffic areas and nightlife spots nationwide. The result is maximum exposure for brands and products with an instant ROI.”

If you want to learn more check out the Scenester Projects vendor page here.

Want to be featured on our blog? Fill out our short vendor questionnaire here.

Billboards are a vital component of the OOH industry due to their high versatility and broad visibility. In fact, the OAAA reports that traditional and digital billboards account for 66％ of total annual OOH advertising revenue. Traditional billboards are typically printed on vinyl, while digital billboards use screens to display the image. Digital formats are the same size as traditional billboards. However, when designing for digital billboards, it’s important to keep the pixel dimensions in mind. This post will detail both the art pixel dimension and display size of the most frequently used digital billboard formats.

Bulletins

When you think about billboards, it is likely that you have a bulletin sized billboard in mind. Bulletins are the most common format for billboards in the OOH community, and can often be seen lining highways and dotting city skylines. The content of bulletins is generally displayed on a 14′ × 48′ screen. The pixel dimensions for digital bulletins are 400px (h) × 1400 px (w).

Posters

Posters are a slightly smaller billboard format than bulletins. Posters, like bulletins, can also be used on the sides of highways, but are more commonly placed on smaller roads or in front of buildings. Posters are a great format for achieving repeat exposure because people often pass them on their daily commutes. Posters are generally displayed at 12′ × 25′. The pixel dimensions for digital posters are 400 px (h) × 840 px (w).

Bus Shelter Displays

Bus shelter advertisements aren’t exactly billboards, but they can be found in both digital and traditional formats. They are perfect for advertising to commuters eager to absorb an OOH message on their way to or from work in an interesting and engaging way. Bus shelter ads usually measure 62″ × 35″. The pixel dimensions for bus shelter displays are 1920 px(h) × 1080 px(w).

Now that you know the dimensions of digital and traditional billboards, check out this post to learn some tips and tricks to use when designing them.

Once you have your billboard designed, check out DOmedia, which hosts the largest database of OOH vendors in the US, to find the perfect venue for your next OOH campaign.