Outdoor Advertising Revenue - source: OAAA
Out of home advertising revenues grew 4 percent in 2011 to $6.4 billion, according to the Outdoor Advertising Association.
Out of home (OOH) advertising outpaced the overall advertising ad industry, which grew at a meager 1.5% in 2011.
The top 3 industries spending dollars in out of home were:
It would be difficult for any large company, let alone a $54 billion tech company, to enter the digital signage space without making a splash.
There’s no doubt that Intel has its eye on the Digital OOH prize. Whether they choose to operate as a ‘branded ingredient’ for hardware companies, or embed themselves elsewhere in the value-chain, one thing is certain.. Intel wants to play, they want to play with winners, and they want to grow their way into a dominant market position…
The Digital Signage Twitterverse was abuzz at DSE 2012.
Although tweet-volume was down a bit from last year, the explosion of integrated screens on the show floor made for a rich social experience for attendees and exhibitors. It seemed like every booth had a live-stream. During one 5 minute span I was able to immortalize my twitter handle on a half-dozen unique displays.
Personal vanity aside (for a moment!).. this is a clear signal that network operators, software, and content-providers are recognizing and harnessing the power of social.
The digital signage expo – held March 6-9 in Las Vegas – surely lived up to its name. With nearly 100 exhibitors – including pixel-pushing giants such as NEC, LG, Sony, Panasonic, and Samsung – there was a massive amount of displays on, well, display.
Digital screens continue to get larger, sharper, and more vivid each year.. but they are also getting more interactive, adding more dimensions, and becoming true windows into our digital world.
DSE participants are certainly hocking their shovel-ready technologies, but they are also there to earn mindshare by drawing attention to the innovative products in the pipeline.
Here are a handful of technologies to keep your eye on: Continue reading →
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